Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    4 Ways Sales Automation Fuels Business Growth

    What are the ways in which sales automation fuels business growth? They help you know more about your customers Leading you towards saturating the top of the sales funnel ...

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    B2B Sales Prospecting: Get Prospects to Qualify Themselves

    How do you get prospects to qualify themselves? Problem Temporary solution Solution Reason  

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    It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within An Organization

    "Anyone working in client-based outsourced lead gen knows this conversation all too well:

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    The Truth About Breaking and Building Mental Models

    To build B2B buying consensus, you don’t need to continually refine how customers perceive you. What customers need is a significantly more refined view of how they perceive...

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    Emotional ROI, Part 2: Selling the Pain of Change

     

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    The Evolution of Software Product Demos

     

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    insidesales + CONSENSUS™

    Sales Acceleration + Buying Acceleration = B2B magic. That’s what happens when you combine InsideSales.com with CONSENSUS™.

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    Researching Your Competition to Build Your Business

    Businesses who want to distinguish themselves from competitors often tend to intentionally place out of mind and sight other companies whose products or services compete with...

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    4 Tips to Finding a Useful Reseller Partnership

        Source: Flickr Alfonso Pierantonio, Licensed under CC   One of the most frequent preoccupations (and stresses) of SaaS leadership is how to expand reach and sell to more...

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    What are Product Integrations and How Can They Be Useful to You?

    By Scott Rafferty @Scott_Rafferty These days product integrations are one of those buzz terms you hear about on an almost-annoying frequency. Well, there’s a good reason for that...

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    What is Neuroplasticity and How Does It Affect Us?

    By Scott Rafferty, CBDO at Consensus,  @Scott_Rafferty Lumosity, claiming the brain health benefits of their games are based on the science of neuroplasticity. The other day, my...

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    Why Managing Resellers is Like Herding Cats

    So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel,...

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    Fundraising: A Necessary Evil or Rigorous Learning Opportunity?

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    Evaluating Resellers 101

    So you’ve gathered a pool of good reseller candidates; they’ve expressed interest in exploring a partnership, and now it’s time for you to start screening who you want to do...

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