The Scaling Presales Blog

Why are videos the preferred media type in the B2B environment? Video compresses information People prefer video over traditional media Potential buyers are actively seeking video

What should you take into consideration when choosing the best sales automation platform for your business? Identify your needs Look for specific features Ease of use and...

What are the most common challenges that come with sales enablement? Misaligned marketing and sales Not using innovative technologies Misconceptions about enablement in general

What are the ways you can utilize sales automation to convert more leads? Using email as much as possible Finding out what content you can use again Implementing effective...

What are the ways in which sales automation fuels business growth? They help you know more about your customers Leading you towards saturating the top of the sales funnel ...

What are the reasons salespeople love sales enablement? It saves them time It helps them stay up-to-date It lets them have more valuable relationships

What are the things that you should take note of when making B2B demo videos with your iPhone?

What are the ways that sales enablement can make your business more efficient? It gives you the right tools to do the job It improves collaboration and communication It lets you...

What are sales enablement tools and how do you use them? They generate more than just leads They provide you with new information They help you stay ahead of your customers ...

One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...

What can AI bring to B2B sales? Personalization Data Sources Buyer empowerment Brand patronage Insight

As a sales person, you see the same “time-tested” tips thrown around a lot.

Sales teams place a lot of value in doing legwork.

Seems obvious, right?

By now, you’ll be hard-pressed to find a salesperson who doesn’t extol the virtues of being able to deliver customized content to their prospective buyers.