Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Why Videos Are the Preferred Media for B2B Sales

    Why are videos the preferred media type in the B2B environment? Video compresses information People prefer video over traditional media Potential buyers are actively seeking...

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    Tips for Choosing the Best Sales Automation Platform

    What should you take into consideration when choosing the best sales automation platform for your business? Identify your needs Look for specific features Ease of use and...

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    3 Challenges with Sales Enablement and How to Solve Them

    What are the most common challenges that come with sales enablement? Misaligned marketing and sales Not using innovative technologies Misconceptions about enablement in general

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    3 Ways You Can Use Sales Automation to Convert More Leads

    What are the ways you can utilize sales automation to convert more leads? Using email as much as possible Finding out what content you can use again Implementing effective...

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    4 Ways Sales Automation Fuels Business Growth

    What are the ways in which sales automation fuels business growth? They help you know more about your customers Leading you towards saturating the top of the sales funnel ...

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    3 Reasons Salespeople Love Sales Enablement Tools

    What are the reasons salespeople love sales enablement? It saves them time It helps them stay up-to-date It lets them have more valuable relationships  

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    Create Professional B2B Demo Videos With Only Your iPhone

    What are the things that you should take note of when making B2B demo videos with your iPhone?  

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    3 Ways Sales Enablement Makes Your Business More Efficient

    What are the ways that sales enablement can make your business more efficient? It gives you the right tools to do the job It improves collaboration and communication It lets...

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    What Are Sales Enablement Tools and How Do You Use Them?

    What are sales enablement tools and how do you use them? They generate more than just leads They provide you with new information They help you stay ahead of your customers ...

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    What is Demo Automation?

    One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...

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    What Does AI Mean for B2B Sales?

    What can AI bring to B2B sales? Personalization Data Sources Buyer empowerment Brand patronage Insight  

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    Helping Buyers Build Consensus is the Elephant in the Room

    As a sales person, you see the same “time-tested” tips thrown around a lot.

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    Why Sales Needs to Let Technology Do the Legwork

    Sales teams place a lot of value in doing legwork.

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    Sales Software Still Needs Effective Salespeople

    Seems obvious, right?

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    How to Get Customized Content to Buyers Before Sales Can Arrive

    By now, you’ll be hard-pressed to find a salesperson who doesn’t extol the virtues of being able to deliver customized content to their prospective buyers.

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