Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    How Sales Enablement Tools Improve the Productivity of Your Team

    How can sales enablement tools improve the productivity of your team? Streamlining lead qualification Widening the reach of your analytics Allowing you to see the big picture ...

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    How Machine Learning and Artificial Intelligence Influence Sales Enablement Tools

    How do machine learning and artificial intelligence influence sales enablement tools? The implementation of AI-based salesbots Working as more naturally interactive chatbots ...

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    4 Ways Sales Automation Fuels Business Growth

    What are the ways in which sales automation fuels business growth? They help you know more about your customers Leading you towards saturating the top of the sales funnel ...

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    How to Record Your Own Demo

    How to Record Your Own Demo with Screencast-O-Matic & Consensus This How-To Consensus blog is part of the The Basics - Getting Started Series

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    How to Develop Executive-level Relationships in Strategic Accounts

     

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    It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within An Organization

    "Anyone working in client-based outsourced lead gen knows this conversation all too well:

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    It’s Time For Sales to Track More Than Just Close Rates

    How do you know if your sales efforts are successful?  If you were to ask most sales managers, they might answer, “Close rates.”

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    Sales Tech at the Intersection of Efficiency and Effectiveness

    If you’ve been in sales long, you’ve felt stuck between two opposing forces.

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    Get Off the Phone: There Is More to Sales Follow-Up

    Yes, follow-up.

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    A Look Into the Future of Sales — Account Based Sales Development

    Written by Jake Reni, Sr. Director of Sales at Consensus, @jakereni. This excerpt on Account Based Sales Development was taken from a post originally featured on The Creative...

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    Is Cognitive Distortion Keeping You from Succeeding in Sales?

    "Jumping to Conclusions – you skip ahead in your mind that your buyer will not move forward – and they don’t. Some people don’t even call when they are supposed to follow up for...

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    Two Forces that Help Customers Move Beyond Price

    One of the more concerning aspects of the rising number of stakeholders involved today, is the difference between them. Most now come together from a variety of functions,...

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    How Sales Can Keep Feeding Buyers Content and Keep It Relevant

    In sales, half the battle is keeping your buyer engaged until they can make the decision and get the approval to say 'yes'. This usually translates into salespeople sending them a...

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    From Siriusdecisions: Simplify, Focus, and Execute

      “How many times have you read a published research brief, report or white paper and thought, ‘This is EXACTLY what we need to do!’ You shared the inspiring content with...

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    How to Guide Buying Group Stakeholders to Recognize Value in a Purchase

    By Brett Merritt, Director of Content Marketing at Consensus, @brettcmerritt

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