Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    What Information Do Buyers Want Most from Sales Teams? Demos Are #1

    When you are researching a new technology purchase, what do you want to see as quickly as possible? A demo. So does everyone else apparently. Recent research from Gartner shows...

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    Why Videos Are the Preferred Media for B2B Sales

    Why are videos the preferred media type in the B2B environment? Video compresses information People prefer video over traditional media Potential buyers are actively seeking...

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    Create Professional B2B Demo Videos With Only Your iPhone

    What are the things that you should take note of when making B2B demo videos with your iPhone?  

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    Make "Bad" Product Videos and Get Better Engagement

      What's the first leading indicator that you have a strong product video? Engagement. That's how long viewers spend watching your video (or maybe re-watching). So the better...

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    What is Demo Automation?

    One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...

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    How To Boost Demo Views with Social Marketing

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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    This is Your Brain on Sales Personalization

    Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?

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    Three Sayings to Help Salespeople Uncover a Buyer's Need

    We've got three sayings to help you.

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    How #SocialSelling Got Me Front Row Seats at #SalesMachine for Gary Vaynerchuk

    Guest post from Max Laughlin, Business Development at A Sales Guy, Inc @asalesguy @asalesguymax

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    Emotional ROI, Part 2: Selling the Pain of Change

     

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    The Worst Thing: From Shoe Shopping to Software Development

    Have you ever come full circle with a childhood lesson, where you have that “aha!” moment years later, realizing you’re embracing that once-forgotten lesson? I just want to share...

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    Drive B2B Sales Close Rates by Personalizing the Message to Each Person on the Buying Panel

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    Consensus: A Sales Tool for Marketers

    I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

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    Bridging the Gap Between Marketing Automation and Sales

    It wasn’t too long ago that marketing automation was just an idea.  Now, it's as normal in business as email.  It allows companies to automate and scale their lead gen...

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    Prospecting and Selling with Demo Automation

    At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...

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