Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Emotional ROI, Part 2: Selling the Pain of Change

     

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    The Big Mo: 10 Principles for Creating a Culture of Execution

     

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    Selling Champions: The Math Doesn't Add Up

    The math behind selling through sales champions just doesn’t add up.

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    Development Bug Search Principles: Does It Weigh One Ant More?

    By Rosy Grimaud, QA Engineer at Consensus, @RosyGrimaud

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    The Worst Thing: From Shoe Shopping to Software Development

    Have you ever come full circle with a childhood lesson, where you have that “aha!” moment years later, realizing you’re embracing that once-forgotten lesson? I just want to share...

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    insidesales + CONSENSUS™

    Sales Acceleration + Buying Acceleration = B2B magic. That’s what happens when you combine InsideSales.com with CONSENSUS™.

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    Consensus: A Sales Tool for Marketers

    I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

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    Bridging the Gap Between Marketing Automation and Sales

    It wasn’t too long ago that marketing automation was just an idea.  Now, it's as normal in business as email.  It allows companies to automate and scale their lead gen...

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    Prospecting and Selling with Demo Automation

    At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...

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    Cold Calling with Demo Automation

    We’ve been getting a lot of questions on how demo automation fits in with cold calling and “cold calling 2.0.” So, we reached out to our business development team and asked them...

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    5 Examples of Building Strong Company Culture

      What is company culture? According to good old Wikipedia, “organizational culture is the behavior of humans within an organization and the meaning that people attach to those...

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    Demo Automation for Account Executives

    Earlier this week we looked into the overall demo automation methodology and how to use it in your sales prospecting.  Today we are going to dig deeper into how account...

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    Demo Video Scriptwriting: Which Script Type Makes Sense for You?

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman

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    How to Sell Your Boss on Demo Automation

    By Hilary Bird, Marketing at Consensus, @Hilbonix  You’re a salesperson with the drive to increase both your productivity and your sales team’s productivity. You really want to...

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    Infographic: Shortening the Sales Cycle with Demo Automation

    Long sales cycles are at the top of the list of the most common issues that keep sales managers up at night. You start the month with a prospect pipeline that seems to have you...

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