Consensus: The Scaling Presales Blog

How To Boost Demo Views with Social Marketing

by Garin Hess | Sep 07, 2016 | b2b social, b2b, b2b marketing, Marketing, b2b sales, social, demo, How To's, demo automation, interactive video, consensus

This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

The Truth About Breaking and Building Mental Models

by Garin Hess | Nov 11, 2015 | Business Development, b2b, the challenger customer, b2b marketing, ceb, sales, Marketing, b2b sales

To build B2B buying consensus, you don’t need to continually refine how customers perceive you. What customers need is a significantly more refined view of how they perceive...