Who actually makes the sales in your sales process? The internal champion Benefits of having an internal champion Ensuring your internal champion performs well
read moreBuyer Enablement — Who's Really Making the Sale? (The Answer Might Surprise You)
by John Cook | Jan 08, 2019 | buyer enablement, b2b sales, sales force automation, who makes the sale, sales engineering
What is Demo Automation?
by Garin Hess | Apr 18, 2018 | sales best practices, Demo Production, sales cycle, shorter sales cycle, demos, sales, b2b sales, sales automation, demo automation
One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...
read more3 Tips for Accelerating B2B Sales
by Garin Hess | Aug 27, 2017 | sales enablement tools, accelerate b2b sales, sales enablement software, sales, b2b sales, improve b2b sales
What tips can be used to accelerate B2B sales? Cater to the decision-makers in the buying group Let clients help you Meet your buyers where it counts
read moreHow To Boost Demo Views with Social Marketing
by Garin Hess | Sep 07, 2016 | b2b social, b2b, b2b marketing, Marketing, b2b sales, social, demo, How To's, demo automation, interactive video, consensus
This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case
read moreHow to Record Your Own Demo
by Garin Hess | Sep 05, 2016 | demo video, screencastomatic, how to, sales, record your own demo, b2b sales, video production, record, demo, How To's, consensus, b2b demo, productivity, product demo, sales demo
How to Record Your Own Demo with Screencast-O-Matic & Consensus This How-To Consensus blog is part of the The Basics - Getting Started Series
read moreHow to Develop Executive-level Relationships in Strategic Accounts
by Garin Hess | Aug 16, 2016 | decision making, b2b, sales, b2b sales, consensus, productivity, stakeholder, buying consensus
Selling to Skeptical Technical Decision Makers
by Garin Hess | Aug 10, 2016 | techies, b2b, decision makers, sales, b2b sales, technology, consensus
Among the decision makers you need to convince, it's the skeptical ones that cause the most anxiety. By effectively coaching your mobilizer, you should be able to assuage many of...
read moreIt's Time For B2B Sales To Be A Little Bolder
by Garin Hess | Aug 08, 2016 | bold, b2b, sales, b2b sales, psychology, consensus
Are you killing your momentum at the end of the B2B sales process? I present an argument for bold, unabashed salesmanship:
read moreMeet the Modern B2B Buyer(s)
by Garin Hess | Aug 04, 2016 | sales best practices, buying panel, b2b, consensus selling, business, sales enablement, sales, b2b sales, buying group, consensus, buying consensus
Shelley Cernal of Knowledge tree recently wrote about the "Modern B2B Buyer," and 5 things salespeople need to know.
read moreThis is Your Brain on Sales Personalization
by Garin Hess | Aug 02, 2016 | buyer enablement, b2b, consensus selling, sales enablement, sales, b2b sales, personalization, demo, demo automation, consensus, buying consensus
Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?
read moreBetter Empathy: The Salesperson's Key to the Buyer's Heart
by Garin Hess | Aug 01, 2016 | b2b, relationships, empathy, sales, b2b sales, consensus
Today's sales climate is based on the idea of relationship selling.According to a survey by Zogby and Velocify, by the time buyers fill out a contact form, they've already...
read moreEffective B2B Sales Tip: Rethink Your Overreliance on Email
by Garin Hess | Jul 27, 2016 | b2b, business, sales productivity, sales, b2b sales, consensus
If you’re a salesperson, chances are, you spend a lot of time in your inbox.
read moreDoes All Content Build Trust and Bring Stakeholders Together?
by Garin Hess | Jul 07, 2016 | sales enablement, sales, stakeholder agreement, b2b sales, sales acceleration, consensus, buying consensus
Salespeople are encouraged strongly and often to share content with their prospects. In fact, content is often the most-discussed weapon in Sales and Marketing’s arsenal. More...
read moreHelping Buyers Build Consensus is the Elephant in the Room
by Garin Hess | Jul 06, 2016 | sales best practices, sales productivity, sales enablement, sales, b2b sales, sales acceleration, sales automation, consensus, buying consensus
As a sales person, you see the same “time-tested” tips thrown around a lot.
read moreWhy Sales Needs to Let Technology Do the Legwork
by Garin Hess | Jul 04, 2016 | sales productivity, sales, b2b sales, sales acceleration, sales automation
Sales teams place a lot of value in doing legwork.
read more