What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/pexels-photo-1451447-1.jpeg?width=791&name=pexels-photo-1451447-1.jpeg)
7 Types of B2B Marketing Videos—and When to Use Them
by John Cook | Nov 21, 2018 | sales enablement tools, b2b marketing videos, Marketing, types of b2b marketing videos, when to use b2b marketing videos, b2b sales tools
Increasing B2B lead volume with video
by John Cook | Aug 05, 2018 | Marketing, video production
Increasing B2B lead volume with video
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/Narrowcasting.png?width=791&name=Narrowcasting.png)
Narrowcasting - Why a viral video isn't always best
by John Cook | Jun 28, 2018 | Marketing
Narrowcast vs Broadcast
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/pexels-photo-1179804.jpeg?width=791&name=pexels-photo-1179804.jpeg)
Four More Benefits to Sales and Marketing Alignment
by Garin Hess | Jul 23, 2017 | sales enablement software, Marketing, sales force automation
What other benefits are there to sales and marketing alignment?
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/bigstock-155459843-1.jpg?width=791&name=bigstock-155459843-1.jpg)
3 Reasons to Make Your Marketing More Agile
by Hilary Bird | Jun 01, 2017 | Marketing
The concept of Agile Marketing has been around for a while - but executing it is much rarer to hear about. Which is funny, because it's actually much easier than more traditional...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/canva-free-visual-design-tools-marketing-3.jpg?width=791&name=canva-free-visual-design-tools-marketing-3.jpg)
Marketers: 3 Free Visual Design Tools You Need to Use
by Garin Hess | May 15, 2017 | Marketing
Why Do Images Matter in Marketing Content? As we talked about in ourpost on mastering marketing images, content is king in the world of marketing. But every piece of content –...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/bigstock-Person-under-crumpled-pile-of-31906979-1.jpg?width=791&name=bigstock-Person-under-crumpled-pile-of-31906979-1.jpg)
Group Buying Dysfunction - Not Just a Sales Thing
by Garin Hess | Apr 16, 2017 | Marketing
Do you know what’s the biggest roadblock facing B2B sales today? Group buying dysfunction. It is dragging out sales cycles for months and months, or worse - results in a ‘no...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/cody-unsub-blog-1-1.png?width=791&name=cody-unsub-blog-1-1.png)
How We Used Video to Drive $44K From Our Unsubscribers
by Cody Harrison | Apr 02, 2017 | Marketing, consensus
As a marketing or sales professional, you're aware of the power of email marketing for lead generation. Part of email marketing is unsubscribers; people opting out of email...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/qualtrics-insight-summit_jpg-large-1.jpeg?width=791&name=qualtrics-insight-summit_jpg-large-1.jpeg)
Qualtrics Insight Summit: Highlights from Beats by Dre CMO
by Garin Hess | Mar 07, 2017 | Marketing
Omar Johnson, CMO of Beats by Dre, took the stage at Qualtrics Insight Summit last week in Salt Lake City. He shared some incredible insight into the business and marketing world...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/b2b-marketing-exchange.jpg?width=791&name=b2b-marketing-exchange.jpg)
Demand Gen's B2B Marketing Exchange: Top 3 Takeaways
by Hilary Bird | Feb 26, 2017 | Marketing
It seems every conference or trade show has sessions that leave people feeling inspired, motivated and intrigued — and then the ones that leave people thinking, “how’d that make...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/bigstock-businesswoman-with-paper-bag-p-65680735.jpg?width=791&name=bigstock-businesswoman-with-paper-bag-p-65680735.jpg)
Sales and Marketing: Personalize to the Persona or Person?
by Garin Hess | Feb 19, 2017 | Marketing
Personalization is the latest buzz word in the world of B2B marketing and sales. We’ve come to realize that mass generic emails and cold calls with blanket sales pitches not only...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/bigstock-Summer-Time-Car-Trip-89513531-1024x684-1-1.jpg?width=791&name=bigstock-Summer-Time-Car-Trip-89513531-1024x684-1-1.jpg)
Drive Customer Metrics with Demo Automation + Email Marketing
by Garin Hess | Oct 11, 2016 | Marketing, How To's, consensus
Let Demo Automation Drive Customer Metrics:
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/bigstock-Blog-Blogging-Homepage-Social-134171063-1024x754-1-1.jpg?width=791&name=bigstock-Blog-Blogging-Homepage-Social-134171063-1024x754-1-1.jpg)
Personalized Video Demos as a Call-To-Action (CTA)
by Garin Hess | Oct 09, 2016 | Marketing, How To's, consensus
This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse Case By Brian Zurcher and Hilary Bird,@goconsensus Blogs are a...
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/photo-1457433575995-8407028a9970-300x200-1.jpeg?width=791&name=photo-1457433575995-8407028a9970-300x200-1.jpeg)
B2B Advertising That Actually Converts: Landing Page + Consensus Demo
by Garin Hess | Oct 02, 2016 | Marketing, How To's, consensus
This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse CaseBy Brian Zurcher and Chase Lewis,@goconsensus
read more![](https://5932154.fs1.hubspotusercontent-na1.net/hub/5932154/hubfs/Imported_Blog_Media/photo-1459184070881-58235578f004-1024x683-1-1.jpeg?width=791&name=photo-1459184070881-58235578f004-1024x683-1-1.jpeg)
How to Create Interactive Video Content from Trade Shows & Events
by Garin Hess | Sep 27, 2016 | Demo Production, Marketing, How To's, consensus
This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse CaseBy Brian Zurcher and Chase Lewis,@goconsensus
read more