Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    7 Types of B2B Marketing Videos—and When to Use Them

    What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog  

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    Increasing B2B lead volume with video

      Increasing B2B lead volume with video

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    Narrowcasting - Why a viral video isn't always best

      Narrowcast vs Broadcast

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    Four More Benefits to Sales and Marketing Alignment

    What other benefits are there to sales and marketing alignment?  

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    3 Reasons to Make Your Marketing More Agile

    The concept of Agile Marketing has been around for a while - but executing it is much rarer to hear about. Which is funny, because it's actually much easier than more...

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    Marketers: 3 Free Visual Design Tools You Need to Use

    Why Do Images Matter in Marketing Content? As we talked about in our post on mastering marketing images, content is king in the world of marketing. But every piece of content –...

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    Group Buying Dysfunction - Not Just a Sales Thing

    Do you know what’s the biggest roadblock facing B2B sales today? Group buying dysfunction. It is dragging out sales cycles for months and months, or worse - results in a ‘no...

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    How We Used Video to Drive $44K From Our Unsubscribers

    As a marketing or sales professional, you're aware of the power of email marketing for lead generation. Part of email marketing is unsubscribers; people opting out of email...

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    Qualtrics Insight Summit: Highlights from Beats by Dre CMO

    Omar Johnson, CMO of Beats by Dre, took the stage at Qualtrics Insight Summit last week in Salt Lake City. He shared some incredible insight into the business and marketing...

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    Demand Gen's B2B Marketing Exchange: Top 3 Takeaways

    It seems every conference or trade show has sessions that leave people feeling inspired, motivated and intrigued — and then the ones that leave people thinking, “how’d that...

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    Sales and Marketing: Personalize to the Persona or Person?

    Personalization is the latest buzz word in the world of B2B marketing and sales. We’ve come to realize that mass generic emails and cold calls with blanket sales pitches not...

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    Drive Customer Metrics with Demo Automation + Email Marketing

    Let Demo Automation Drive Customer Metrics:  

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    Personalized Video Demos as a Call-To-Action (CTA)

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case By Brian Zurcher and Hilary Bird, @goconsensus Blogs are...

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    B2B Advertising That Actually Converts: Landing Page + Consensus Demo

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use CaseBy Brian Zurcher and Chase Lewis, @goconsensus

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    How to Create Interactive Video Content from Trade Shows & Events

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use CaseBy Brian Zurcher and Chase Lewis, @goconsensus

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