Getting your Demo Automation strategy right is essential to the success of you team. How do you get this initiative off the ground?
read moreJohn Cook

John is the Director of Communications at Consensus. For the past three years, he’s been searching out the brightest thought leaders in the Presales space, conducting original research, and generally making a nuisance of himself. He’s the author of the Sales Engineering Compensation & Workload Study.
Recent Posts

Webinar- Paying Presales: How to Maximize Motivation & Results
by John Cook | May 25, 2021
How do you determine the best comp plan for your team? How people are compensated drives a good portion of their behavior, but Presales compensation plans vary widely in both...
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Webinar- Seven Skill Levels for Stunningly Successful Discovery
by John Cook | Apr 07, 2021
Many sales and presales practitioners say they are skilled at doing Discovery – but are they? Where are you on this progression?
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Webinar- What is Presales? I Don't Remember! with John McGann
by John Cook | Mar 23, 2021
The Lines are Blurring … Sales is Presales Post-sales was always Presales Marketing is Presales (what??) Presales is enjoying...
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"Selling Is Hard. Buying Is Harder." is the definitive work on Buyer Enablement.
by John Cook | Jul 09, 2020 | buyer enablement
We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller!
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