Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    John Cook

    Recent Posts

    Webinar: Building a Better Business Case

    Are you hoping to convince executive management to make a presales technology purchase, such as Consensus or Hub? Join Adam Freeman, Freddy Mangum, and Garin Hess for a...

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    Webinar- Sales Shouldn’t Hurt: How to Connect More Sustainably with Your Prospects and Build Stronger Relationships

      Stop selling pain and earn the right to sell with empathy!   You left the last demo feeling great. You did exactly what you were trained to do - you found the pain during...

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    Webinar- Working Seamlessly as a Sales Team

      Your revenue team has two main components: Presales and Sales. How do you get the most out of both of them?   Every complex B2B sales opportunity requires two key roles in...

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    Webinar- Automated Demo Content - Getting It Right

    Getting your Demo Automation strategy right is essential to the success of you team. How do you get this initiative off the ground? 

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    Paying Presales with Kerry Sokalsky

    Webinar- Paying Presales: How to Maximize Motivation & Results

    How do you determine the best comp plan for your team? How people are compensated drives a good portion of their behavior, but Presales compensation plans vary widely in both...

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    Webinar- Seven Skill Levels for Stunningly Successful Discovery

    Many sales and presales practitioners say they are skilled at doing Discovery – but are they?   Where are you on this progression?

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    Webinar- What is Presales? I Don't Remember! with John McGann

    The Lines are Blurring …   Sales is Presales Post-sales was always Presales Marketing is Presales (what??) Presales is...

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    Webinar - 2021 Sales Engineering Compensation & Benchmark Update

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    Webinar - Selling in the Gaps and the Sales/Presales Relationship Revolution

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    Webinar - Quit Wasting Your Wasted Demos

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    Presales webinar with Delia Parman

    Webinar - Reconstructing Presales

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    "Selling Is Hard. Buying Is Harder." is the definitive work on Buyer Enablement.

    We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller!

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    Webinar - Potential Pitfalls When Scaling Presales

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    Webinar - A Seat at the Table; How Presales Achieves a Strategic Voice

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    Panel: To Discovery and Beyond

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