John Cook
Recent Posts

"Selling Is Hard. Buying Is Harder." is the definitive work on Buyer Enablement.
by John Cook | Jul 09, 2020 | buyer enablement
We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller!
read more
Webinar: Buyer Enablement Is the Only Strategy That Matters
by John Cook | Nov 05, 2019 | buyer enablement, webinar

What Is A Solutions Consultant? Deep Expertise and a Demo Crunch
by John Cook | Sep 27, 2019 | sales engineer, presales, sales titles, solutions consultant
What Is A Solutions Consultant? The role of a Solutions Consultant is often misunderstood, not least because it goes by so many names. In fact, there’s a bit of a circus of...
read more
Webinar: The Perfect Presales Demo Environment with Peter Cohan
by John Cook | Sep 20, 2019 | buyer enablement, b2b, Garin Hess, sales, presales, saas, consensus

Webinar: How To Craft Razor-Sharp Sales Questions
by John Cook | Sep 10, 2019 | buyer enablement, b2b, Garin Hess, sales, saas, consensus