Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Garin Hess

    Garin Hess
    Garin Hess is a serial entrepreneur with over 20 years of hands-on in-the-trenches experience. Garin founded Consensus, as well as two additional software companies, two industry conferences, and a non-profit organization.
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    Recent Posts

    Mistake #2: Spending Too Much Time Away from Decision Makers

    In my last post in this series on mistakes in sales leadership, I wrote about Sales Mistake #1: Not Giving Up Soon Enough, where we dissected the opportunity cost inherent in...

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    New Flat Design for Consensus Player

    Flat design has taken the web design world by storm in recent year (no that's not a typo). Rounded, raised with any bit of depth dimension or 'heaviness' are now cast aside in...

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    Product Demo Videos Increase Conversions up to 85%

    You spend a lot of money and energy bringing people to your website. How do you get them to sign up? Did you know there is mounting evidence that product videos can dramatically...

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    5 Crucial Tips to Recording the Best Product Video

    Recording a software product video can be intimidating. In the coming weeks and months, we hope to post lots of tips and tricks to make the process easy. Today, we’ll focus on the...

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    Researching Your Competition to Build Your Business

    Businesses who want to distinguish themselves from competitors often tend to intentionally place out of mind and sight other companies whose products or services compete with...

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    The 3 Most Effective Tips That Apply to Every Aspect of Sales

    The wording in your product demo means everything. I mean it; you cannot waste a single word because the best product demos are short, and sweet—and very sales driven. Part of my...

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    Dreamforce 2014: Tradeshow Consensus Team

    Consensus Team @ DreamForce 2014: Consensus sent a contingent of some of our most high powered executives and sales guys to participate in Dreamforce, the mega trade show...

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    The 4 Funniest Mistakes We've Encountered (and Made) This Week

    “If at first you don’t succeed, try, try again.” I promise I’m not giving you an English lesson. In fact, I have made many of these mistakes myself, and without acknowledging...

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    The Benefits of Automation: Can They Apply to Product Demos?

    We generally think of automation as a way to save time. And we often only think about automating tasks that make us want to pull our hair out with frustration or boredom. This...

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    The First 3 Steps to Making Your Promotional Video

    There are so many different types of marketing videos these days, it’s hard to keep track of what purpose each type is trying to serve. When I asked a coworker/sales exec what...

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    The Difference Between Scripts: Training Videos vs. Product Demo Video

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    The New Sales Methodology: 3 Key Relationships

    By Hilary Bird, Marketing at Consensus, @Hilbonix Today’s sales world is a lot different than it was 100 years ago. The thing is, salespeople haven’t really updated their sales...

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    App Update: Introducing Demolytics

    We recently made a significant release to our system! We're excited to introduce you to the new analytics you will see throughout the app.

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    How Much Demo Do You Really Need?

    By Peter Cohan, Founder and Principal of The Second Derivative Imagine you’ve decided you need to improve your sales forecast and pipeline management system – you are using...

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    4 Tips to Finding a Useful Reseller Partnership

    Source: Flickr Alfonso Pierantonio, Licensed under CC One of the most frequent preoccupations (and stresses) of SaaS leadership is how to expand reach and sell to more...

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