Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    What Information Do Buyers Want Most from Sales Teams? Demos Are #1

    When you are researching a new technology purchase, what do you want to see as quickly as possible? A demo. So does everyone else apparently. Recent research from Gartner shows...

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    Make "Bad" Product Videos and Get Better Engagement

      What's the first leading indicator that you have a strong product video? Engagement. That's how long viewers spend watching your video (or maybe re-watching). So the better...

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    The importance of demo videos in B2B sales and marketing

      Why video rules in B2B sales (if you can pull it off)

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    What is Demo Automation?

    One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...

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    Using "Intra-viral" Automated Demos to Discover and Engage the B2B Buying Group

    How can we leverage the concept of something "going viral" in B2B sales? Isn't this usually a marketing thing? To close B2B sales faster, we need to discover and engage the...

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    Why Personalized Video is Revolutionizing the Sales Process

    One year ago TechCrunch proclaimed that 2016 would be "The Year of the Sales Stack." They were right; the technology a company adds to its sales stack can really make or break...

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    How to Create Interactive Video Content from Trade Shows & Events

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use CaseBy Brian Zurcher and Chase Lewis, @goconsensus

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    How to Customize and Record Your Pre-Sales Demo

    This How-To Consensus blog is part of the Sales Development Use Case

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    How To Use Demo Automation in Your Webinar Follow-Up

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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    Why Sales Should Pitch In on Company Content

    It's a common issue. Sales and Marketing don't collaborate enough on the creation and sharing of company content. It stalls sales and causes delays in meeting company goals.

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    How Do Sales and Marketing Mix in a Product Demo?

      Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...

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    3 Ways to be a Good - No, Great - Scriptwriter

     

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    3 'You Should Be Fired' Product Demo Pitfalls and How to Avoid Them:

    Photo CC: Sean MacEntee Product demos are likely the most important interaction you will have with prospects throughout the sales process. So why are so many demos flat-out...

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    3 Ways Script Writing Changes the Sales Process

    Alright, so I may be slightly biased, but I love script-writing. I’ve mentioned in previous posts my background and my love for writing. However, script-writing is a very...

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    3 Rules to Follow Before Sending Your Script to a Voice Actor

        Source: Flickr   Recently, I have taken on a fairly new role. I don’t just write the scripts for our automated product demos, I also prepare them for the voice actor and...

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