The Scaling Presales Blog

When you are researching a new technology purchase, what do you want to see as quickly as possible? A demo. So does everyone else apparently. Recent research from Gartner shows...

What's the first leading indicator that you have a strong product video? Engagement. That's how long viewers spend watching your video (or maybe re-watching). So the better the...

Why video rules in B2B sales (if you can pull it off)

One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...

How can we leverage the concept of something "going viral" in B2B sales? Isn't this usually a marketing thing? To close B2B sales faster, we need to discover and engage the buying...

One year ago TechCrunch proclaimed that 2016 would be"The Year of the Sales Stack." They were right; the technology a company adds to its sales stack can really make or break its...

This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse CaseBy Brian Zurcher and Chase Lewis,@goconsensus

This How-To Consensus blog is part of theSales Development Use Case

This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse Case

It's a common issue. Sales and Marketing don't collaborate enough on the creation and sharing of company content. It stalls sales and causes delays in meeting company goals.

Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...

Photo CC: Sean MacEntee Product demos are likely the most important interaction you will have with prospects throughout the sales process. So why are so many demos flat-out...

Alright, so I may be slightly biased, but I love script-writing. I’ve mentioned in previous posts my background and my love for writing. However, script-writing is a very...

Source: Flickr Recently, I have taken on a fairly new role. I don’t just write the scripts for our automated product demos, I also prepare them for the voice actor and...