Consensus: The Scaling Presales Blog | sales enablement tools

Buyer Enablement — Tailoring the Sales Experience for Productivity

by John Cook | Apr 10, 2019 | tailoring sales experience, buyer enablement, sales enablement tools, how to improve productivity, tailoring sales experience for productivity

What do you need to do to improve your sales experience for productivity? A look into strong productivity Techniques to increase sales productivity Use buyer enablement to...

Salespeople to Sales Engineer Ratio Trends

by John Cook | Mar 25, 2019 | sales enablement tools, b2b sales tools, presales

What should every B2B company know about sales engineers? Understanding the role of a sales engineer Availability is key, presentation volume drives need How to scale sales...

Understanding the Difference Between Sales and Pre-sales

by John Cook | Feb 28, 2019 | sales vs presales, what is the difference between sales and presales, sales enablement tools, difference between sales and presales, b2b sales tools, presales

What is the importance of pre-sales? The role of pre-sales in the B2B world Pre-sales engineers The role of technology in pre-sales: Interactive demos

Digitizing B2B Companies Can Make Sales Soar

by John Cook | Jan 20, 2019 | how digitizing b2b affects sales, sales enablement tools, does digitizing b2b affect sales, sales, digitizing b2b, b2b sales tools

How does digitization impact your sales team?

Choice Isn't Always a Better Thing

by John Cook | Jan 13, 2019 | why choice isn't always better, sales enablement tools, sales, why choice is a disadvantage, b2b sales tools, choice isn't always better

What’s new in the B2B sales landscape? The Sales Cloud Understanding the Sales Process Focusing on Personalization

Buyer Enablement — Keep the Conversation Going

by John Cook | Jan 10, 2019 | buyer enablement, how to keep the conversation going, sales enablement tools, keep conversation going, b2b sales tools

What should you keep in mind when integrating buyer enablement into your sales process? The sales process has changed Trust is key Keep the conversation going

7 Types of B2B Marketing Videos—and When to Use Them

by John Cook | Nov 21, 2018 | sales enablement tools, b2b marketing videos, Marketing, types of b2b marketing videos, when to use b2b marketing videos, b2b sales tools

What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog

Make Your Sales Prospecting More Effective with Targeted Demo Videos

by John Cook | Nov 13, 2018 | improve sales prospecting with video demos, targeted video demos, sales enablement tools, b2b sales software, sales, effective sales prospecting

How can video improve your sales prospecting? Three dynamics that fuel the use of video prospecting Video makes sales and marketing easier Your go-to demo automation platform

3 Excellent Tips for B2B Sales Reps

by John Cook | Nov 06, 2018 | tips for excellent sales reps, sales enablement tools, sales enablement software, sales, tips for b2b sales rep, tips for sales reps

What are some excellent tips for B2B sales reps? It's about the prospect, not you Keep consistent contact Listen, listen, listen

Sales Enablement Mistakes Your Team Should Avoid

by John Cook | Nov 04, 2018 | sales enablement tools, sales enablement mistakes team should avoid, sales enablement tools mistakes, sales enablement mistakes, sales, sales enablement mistakes to avoid

Sales enablement is a term that has become popular among those working in sales. It’s been discussed in many companies, but it still sometimes brings confusion, particularly in...

Monitoring Metrics to Analyze B2B Sales Video Effectiveness

by John Cook | Oct 24, 2018 | video effectiveness metrics, sales enablement tools, sales enablement software, sales, measuring video effectiveness, monitoring video effectiveness

What should you keep in mind when monitoring metrics for your B2B sales video? Important metrics to take note of The importance of keeping track of metrics What consensus can...

Best Practices for B2B Sales Enablement

by John Cook | Sep 27, 2018 | sales enablement tools, sales enablement, sales, sales enablement best practices, best practices b2b sales, best practices for sales enablement

What are the best practices used in B2B sales enablement? Coaching and training Collaboration with marketing Strategizing and implementation Prioritizing nurtured leads Embrace...

Common Sales Processes Your Team Should Be Automating

by John Cook | Sep 26, 2018 | processes that should be automated, common sales processes that should be automated, sales enablement tools, sales enablement, sales, sales processes that should be automated

A sales team’s main job is to sell. Anything other than selling—such as drafting emails, selecting leads, and researching relevant reports, are not what they should focus their...

3 Challenges with Sales Enablement and How to Solve Them

by John Cook | Sep 16, 2018 | sales best practices, sales cycle, enablement, sales enablement tools, misconceptions, sales challenges, sales enablement, sales, sales automation

What are the most common challenges that come with sales enablement? Misaligned marketing and sales Not using innovative technologies Misconceptions about enablement in general

How Sales Enablement Tools Improve the Productivity of Your Team

by John Cook | Sep 10, 2018 | sales team, sales enablement tools, sales productivity, sales enablement, sales, sales acceleration, team productivity, sales team productivity, productivity

How can sales enablement tools improve the productivity of your team? Streamlining lead qualification Widening the reach of your analytics Allowing you to see the big picture ...

« Older Entries