The printing press revolutionized the world by making knowledge easily and quickly accessible to anyone. Before its arrival, all written material had to be hand copied. So how...
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Recent Posts
How Demo Automation is the New Printing Press
by Garin Hess | Sep 01, 2014 | Demo Production, sales, demo automation, DemoChimp
What are Product Integrations and How Can They Be Useful to You?
by Garin Hess | Aug 27, 2014 | partners, Business Development, referral partners, business, sales, startup
By Scott Rafferty @Scott_Rafferty These days product integrations are one of those buzz terms you hear about on an almost-annoying frequency. Well, there’s a good reason for that...
read moreAre Product Demos a Waste of Time?
by Garin Hess | Aug 17, 2014 | sales, demo, demo automation, DemoChimp, product demo
Product Video Scripts Get Better with 3 Constraints
by Garin Hess | Aug 06, 2014 | Demo Production, script writing, demo video, scripts, grammar, Marketing, video production, writing
Somewhere I read once: "Without constraints, innovation diffuses in every direction." The constraints when trying to solve a problem through innovative solutions might be the...
read more3 Questions to Ask Before Making a Marketing Video
by Garin Hess | Aug 01, 2014 | video marketing, video, content creation, Marketing
Whether you’re an enterprise company, a small startup or a one-man show, any size company can benefit from producing marketing videos. Video has become one of the hottest forms of...
read moreWhen is the Right Time for a Live Product Demo?
by Garin Hess | Jul 28, 2014 | presentations, sales best practices, Demo Production, sales, demo presentations, demo, sales demo
Source: Flickr, Hiking Artist, licensed under CC There are many different sales methodologies out there in the world and all of them claim to have the most effective sales...
read moreHow to Demo: 3 Tips for Product Managers
by Garin Hess | Jul 23, 2014 | Demo Production, sales, product manager, demo, product demo
Zapier Review: Brilliant SaaS Back Office Automation
by Garin Hess | Jul 21, 2014 | mailchimp, marketing automation, Marketing, zapier
How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of...
read moreWhat is Neuroplasticity and How Does It Affect Us?
by Garin Hess | Jul 18, 2014 | Business Development, leadership, neuroplasticity
By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Lumosity, claiming the brain health benefits of their games are based on the science of neuroplasticity. The other day, my...
read moreYour Body Language Shapes Who You Are — TED Talk
by Garin Hess | Jul 16, 2014 | sales best practices, sales, Marketing, body language, ted talk
Infographic: The History of Selling
by Garin Hess | Jul 11, 2014 | sales, sales automation, demo automation
Here at CONSENSUS™, we firmly believe that demo automation is the next big thing. It fills in the gaps between sales and marketing automation and streamlines the way businesses...
read moreDelivering Effective Product Demos Tip #1: Don't Demo
by Garin Hess | Jul 06, 2014 | demos, sales, demo presentations, demo automation, DemoChimp
How to Avoid Bad Sales Demos by Using Old School Wisdom
by Garin Hess | Jul 01, 2014 | presentations, demos, sales
Think back to when you were a fourth or fifth grader and assigned your very first solo presentation. You got an adrenaline rush just thinking about doing that presentation due...
read moreWhy Managing Resellers is Like Herding Cats
by Garin Hess | Jun 27, 2014 | partners, Business Development, sales, resellers, Channel Development, entrepreneurship, partnerships, reselling
So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel,...
read moreGetting Your Demo Up and Running: 6 Steps to Demo Production
by Garin Hess | Mar 05, 2014 | Demo Production, script writing, Marketing, Articles
By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman Source: Flickr Ronaldo Ferreira, licensed under CC How do I make a product demo? Whether you need to spend...
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