Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Garin Hess

    Garin Hess
    Garin Hess is a serial entrepreneur with over 20 years of hands-on in-the-trenches experience. Garin founded Consensus, as well as two additional software companies, two industry conferences, and a non-profit organization.
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    Recent Posts

    How Demo Automation is the New Printing Press

    The printing press revolutionized the world by making knowledge easily and quickly accessible to anyone. Before its arrival, all written material had to be hand copied. So how...

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    What are Product Integrations and How Can They Be Useful to You?

    By Scott Rafferty @Scott_Rafferty These days product integrations are one of those buzz terms you hear about on an almost-annoying frequency. Well, there’s a good reason for that...

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    Are Product Demos a Waste of Time?

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    Product Video Scripts Get Better with 3 Constraints

    Somewhere I read once: "Without constraints, innovation diffuses in every direction." The constraints when trying to solve a problem through innovative solutions might be the...

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    3 Questions to Ask Before Making a Marketing Video

    Whether you’re an enterprise company, a small startup or a one-man show, any size company can benefit from producing marketing videos. Video has become one of the hottest forms of...

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    When is the Right Time for a Live Product Demo?

    Source: Flickr, Hiking Artist, licensed under CC There are many different sales methodologies out there in the world and all of them claim to have the most effective sales...

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    How to Demo: 3 Tips for Product Managers

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    Zapier Review: Brilliant SaaS Back Office Automation

    How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of...

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    What is Neuroplasticity and How Does It Affect Us?

    By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Lumosity, claiming the brain health benefits of their games are based on the science of neuroplasticity. The other day, my...

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    Your Body Language Shapes Who You Are — TED Talk

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    Infographic: The History of Selling

    Here at CONSENSUS™, we firmly believe that demo automation is the next big thing. It fills in the gaps between sales and marketing automation and streamlines the way businesses...

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    Delivering Effective Product Demos Tip #1: Don't Demo

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    How to Avoid Bad Sales Demos by Using Old School Wisdom

    Think back to when you were a fourth or fifth grader and assigned your very first solo presentation. You got an adrenaline rush just thinking about doing that presentation due...

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    Why Managing Resellers is Like Herding Cats

    So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel,...

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    Getting Your Demo Up and Running: 6 Steps to Demo Production

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman Source: Flickr Ronaldo Ferreira, licensed under CC How do I make a product demo? Whether you need to spend...

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