Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Garin Hess

    Recent Posts

    Use Adobe Illustrator to Create Videoscribe Whiteboard Animation Videos

    A Fun, Instructional Post from CONSENSUS™ Not to brag or anything, but we have some seriously talented people here at CONSENSUS™. One of those talented people is Ben Accinelli, a...

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    How to Sell Your Boss on Demo Automation

    By Hilary Bird, Marketing at Consensus, @Hilbonix You’re a salesperson with the drive to increase both your productivity and your sales team’s productivity. You really want to...

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    Infographic: Shortening the Sales Cycle with Demo Automation

    Long sales cycles are at the top of the list of the most common issues that keep sales managers up at night. You start the month with a prospect pipeline that seems to have you...

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    Is Your Sales Demo Costing You Leads?

    Your sales demo strategy is something you should reevaluate often. No two prospects are the same and what’s relevant is always changing. The purpose of this blog post is to...

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    Leveraging Your Product Demo with Social Media

    Product demos are one of the Holy Grail pieces of content your sales team has to offer. They can be the deciding factor in making or breaking a sale; prospects get a detailed look...

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    Mistake #2: Spending Too Much Time Away from Decision Makers

    In my last post in this series on mistakes in sales leadership, I wrote about Sales Mistake #1: Not Giving Up Soon Enough, where we dissected the opportunity cost inherent in...

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    New Flat Design for Consensus Player

    Flat design has taken the web design world by storm in recent year (no that's not a typo). Rounded, raised with any bit of depth dimension or 'heaviness' are now cast aside in...

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    Product Demo Videos Increase Conversions up to 85%

    You spend a lot of money and energy bringing people to your website. How do you get them to sign up? Did you know there is mounting evidence that product videos can dramatically...

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    5 Crucial Tips to Recording the Best Product Video

    Recording a software product video can be intimidating. In the coming weeks and months, we hope to post lots of tips and tricks to make the process easy. Today, we’ll focus on the...

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    Researching Your Competition to Build Your Business

    Businesses who want to distinguish themselves from competitors often tend to intentionally place out of mind and sight other companies whose products or services compete with...

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    The 3 Most Effective Tips That Apply to Every Aspect of Sales

    The wording in your product demo means everything. I mean it; you cannot waste a single word because the best product demos are short, and sweet—and very sales driven. Part of my...

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    Dreamforce 2014: Tradeshow Consensus Team

    Consensus Team @ DreamForce 2014: Consensus sent a contingent of some of our most high powered executives and sales guys to participate in Dreamforce, the mega trade show...

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    The 4 Funniest Mistakes We've Encountered (and Made) This Week

    “If at first you don’t succeed, try, try again.” I promise I’m not giving you an English lesson. In fact, I have made many of these mistakes myself, and without acknowledging...

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    The Benefits of Automation: Can They Apply to Product Demos?

    We generally think of automation as a way to save time. And we often only think about automating tasks that make us want to pull our hair out with frustration or boredom. This...

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    The First 3 Steps to Making Your Promotional Video

    There are so many different types of marketing videos these days, it’s hard to keep track of what purpose each type is trying to serve. When I asked a coworker/sales exec what...

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