Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Garin Hess

    Garin Hess
    Garin Hess is a serial entrepreneur with over 20 years of hands-on in-the-trenches experience. Garin founded Consensus, as well as two additional software companies, two industry conferences, and a non-profit organization.
    Find me on:

    Recent Posts

    3 Free Visual Design Tools for Any Marketer

    By Hilary Bird, Marketing Manager at Consensus, @Hilbonix

    read more

    Accelerate Sales with Demo Automation Videos

    By Hilary Bird, Marketing Manager at Consensus, @Hilbonix

    read more

    3 'You Should Be Fired' Product Demo Pitfalls and How to Avoid Them:

    Photo CC: Sean MacEntee Product demos are likely the most important interaction you will have with prospects throughout the sales process. So why are so many demos flat-out...

    read more

    Enterprise Customer Case Study

    Impact: 68% shorter sale cycle, 44% higher close rate. DOWNLOAD the PDF

    read more

    3 Ways Script Writing Changes the Sales Process

    Alright, so I may be slightly biased, but I love script-writing. I’ve mentioned in previous posts my background and my love for writing. However, script-writing is a very...

    read more

    3 Rules to Follow Before Sending Your Script to a Voice Actor

    Source: Flickr Recently, I have taken on a fairly new role. I don’t just write the scripts for our automated product demos, I also prepare them for the voice actor and...

    read more

    Are Product Demos Killing Your Profits?

    Sales professionals are always looking for ways to speed up their sales operations, increase conversion rates, and improve efficiency. One aspect of the sales process that has...

    read more

    Demo Automation for Account Executives

    Earlier this week we looked into the overall demo automation methodology and how to use it in your sales prospecting. Today we are going to dig deeper into how account executives...

    read more

    Demo Video Scriptwriting: Which Script Type Makes Sense for You?

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman

    read more

    Product Demo Videos: Choosing The Right Music

    read more

    Use Adobe Illustrator to Create Videoscribe Whiteboard Animation Videos

    A Fun, Instructional Post from CONSENSUS™ Not to brag or anything, but we have some seriously talented people here at CONSENSUS™. One of those talented people is Ben Accinelli, a...

    read more

    How to Sell Your Boss on Demo Automation

    By Hilary Bird, Marketing at Consensus, @Hilbonix You’re a salesperson with the drive to increase both your productivity and your sales team’s productivity. You really want to...

    read more

    Infographic: Shortening the Sales Cycle with Demo Automation

    Long sales cycles are at the top of the list of the most common issues that keep sales managers up at night. You start the month with a prospect pipeline that seems to have you...

    read more

    Is Your Sales Demo Costing You Leads?

    Your sales demo strategy is something you should reevaluate often. No two prospects are the same and what’s relevant is always changing. The purpose of this blog post is to...

    read more

    Leveraging Your Product Demo with Social Media

    Product demos are one of the Holy Grail pieces of content your sales team has to offer. They can be the deciding factor in making or breaking a sale; prospects get a detailed look...

    read more