Here at CONSENSUS™, we firmly believe that demo automation is the next big thing. It fills in the gaps between sales and marketing automation and streamlines the way businesses...
read moreInfographic: The History of Selling
by Garin Hess | Jul 11, 2014 | sales, sales automation, demo automation
Delivering Effective Product Demos Tip #1: Don't Demo
by Garin Hess | Jul 06, 2014 | demos, sales, demo presentations, demo automation, DemoChimp
How to Avoid Bad Sales Demos by Using Old School Wisdom
by Garin Hess | Jul 01, 2014 | presentations, demos, sales
Think back to when you were a fourth or fifth grader and assigned your very first solo presentation. You got an adrenaline rush just thinking about doing that presentation due...
read moreWhy Managing Resellers is Like Herding Cats
by Garin Hess | Jun 27, 2014 | partners, Business Development, sales, resellers, Channel Development, entrepreneurship, partnerships, reselling
So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel,...
read moreGetting Your Demo Up and Running: 6 Steps to Demo Production
by Garin Hess | Mar 05, 2014 | Demo Production, script writing, Marketing, Articles
By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman Source: Flickr Ronaldo Ferreira, licensed under CC How do I make a product demo? Whether you need to spend...
read moreGetting Into the Mind of a Buying Panel
by Garin Hess | Feb 25, 2014 | buying panel, sales
Source: Flickr, Hey Paul Studios Licensed under CC Working in a complex sale can be tough and buying panels can make them a whole lot tougher. If you are working in a highly...
read moreFundraising: A Necessary Evil or Rigorous Learning Opportunity?
by Garin Hess | Feb 20, 2014 | Business Development, fundraising, leadership, startups, entrepreneurship
Explainer Videos Versus Demo Automation
by Garin Hess | Feb 15, 2014 | Demo Production, sales, explainer video, demo automation, DemoChimp
WHAT IS AN EXPLAINER VIDEO? WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your...
read moreEvaluating Resellers 101
by Garin Hess | Feb 10, 2014 | partners, Business Development, referral partners, business, b2b sales, resellers, startups, Channel Development, entrepreneurship, reselling
So you’ve gathered a pool of good reseller candidates; they’ve expressed interest in exploring a partnership, and now it’s time for you to start screening who you want to do...
read moreEmbracing Entrepreneurship: Finding Yourself
by Garin Hess | Feb 05, 2014 | leadership, ceo, DemoChimp, entrepreneurship, startup
Know thyself. -- Inscription on Ancient Greek Temple This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any...
read moreEmbracing Asynchronicity in Your Sales Processes
by Garin Hess | Jan 31, 2014 | Demo Production, sales, Marketing, demo automation
What is Asynchronicity? The term asynchronicity has become quite the buzzword in the software and technology world. Put in customer terms, asynchronous technology gives the...
read moreDemo Automation for Marketers
by Garin Hess | Jan 26, 2014 | Marketing, demo automation, DemoChimp, lead generation
Demo automation is an excellent example of sales 2.0: a thick blend of sales and marketing systems working together to generate, qualify, and close leads. We've already looked at...
read moreDemo Automation: Making Sales 3x More Productive
by Garin Hess | Jan 21, 2014 | sales, demo automation, DemoChimp, productivity
Doing live product demonstrations is such an area of inefficiency in the sales process that you can gain amazing increases in productivity using demo automation. Using self...
read moreDemo Video Scripts: 7 Steps to Better Script Writing
by Garin Hess | Jan 16, 2014 | Demo Production, script writing, scripts, Marketing
Source: Flickr, Pete O'Shea, Licensed under CC Great writing is a key ingredient to making an awesome demo video. Since becoming a scriptwriter for product demos, I have...
read moreCONSENSUS™: More Than a YouTube Demo
by Garin Hess | Jan 06, 2014 | youtube, sales, explainer video, Marketing, demo automation, DemoChimp
When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free,...
read more