The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Explainer Videos Versus Demo Automation

    WHAT IS AN EXPLAINER VIDEO? WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your...

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    CONSENSUS™: More Than a YouTube Demo

    When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free,...

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