The Scaling Presales Blog

When you are researching a new technology purchase, what do you want to see as quickly as possible? A demo. So does everyone else apparently. Recent research from Gartner shows...

Why are videos the preferred media type in the B2B environment? Video compresses information People prefer video over traditional media Potential buyers are actively seeking video

What are the things that you should take note of when making B2B demo videos with your iPhone?

What's the first leading indicator that you have a strong product video? Engagement. That's how long viewers spend watching your video (or maybe re-watching). So the better the...

One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...

This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?

We've got three sayings to help you.

Guest post from Max Laughlin, Business Development at A Sales Guy, Inc @asalesguy @asalesguymax

Have you ever come full circle with a childhood lesson, where you have that “aha!” moment years later, realizing you’re embracing that once-forgotten lesson? I just want to share...

I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

It wasn’t too long ago that marketing automation was just an idea. Now, it's as normal in business as email. It allows companies to automate and scale their lead gen activities...

At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...