Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Meet the Modern B2B Buyer(s)

    Shelley Cernal of Knowledge tree recently wrote about the "Modern B2B Buyer," and 5 things salespeople need to know.

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    This is Your Brain on Sales Personalization

    Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?

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    To Earn Customer Advocacy, Show Them How To Be Rockstars First

    What catches a buyer’s eye and gets them to fill out your lead form?

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    Guest Post: Norman Behar of SRG on Facilitating Agreement in the Sales Process

    Editor’s note: The topic of B2B buying consensus is crucial in Sales today. Several analyst firms, including CEB, SiriusDecisions, and MHI Global, have published studies on the...

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    Guest Post: Mario Haneca of Showpad Talks B2B Buying Consensus

    Editor's note: The topic of B2B buying consensus is crucial in Sales today. Several analyst firms, including CEB, SiriusDecisions, and MHI Global, have published studies on the...

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    The Challenger Model and Sales Enablement - Better Together

    "We know that a key component of effective Challenger selling is process discipline, and the Sales Enablement platform, well, enables a big portion of the required discipline. It...

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    For sales, the best content should Spark, Introduce, and Confront

    Most expert content marketers would agree that content pieces should be insight driven and address problems customers have but might not be aware that they do.

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    Driving Consensus in Sales Deals Doesn't Mean Everyone Agrees

      At CONSENSUS™, we’re all about helping your customers reach alignment, consensus, and agreement. In today’s sales demo culture, it’s imperative to identify and equip the...

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