How can you utilize prescriptive selling techniques? What the figures show Prediction is king Design a ‘prescription’ for your customer Understand the point of prescriptive sales...
read moreBuyer Enablement - Utilizing Prescriptive Selling Techniques
by John Cook | Apr 24, 2019 | buyer enablement, prescriptive selling techniques, sales force automation, what is prescriptive selling, prescriptive selling
Effective Pre-sales Activities for the Win in B2B Sales
by John Cook | Jan 29, 2019 | effective pre-sales activities, sales force automation, pre sales, sales engineering, pre-sales activities, presales
How do you make your pre-sales activities more effective? Utilize analytics Marketing assistance Digital customer experience Integration across departments
read moreDigitization Vastly Improves the B2B Pre-sales Cycle
by John Cook | Jan 27, 2019 | b2b pre-sales, digitization, sales force automation, sales engineering, how digitization improves b2b, presales
What should companies understand about digitization? Why the B2B industry should embrace digitization How B2B suppliers can successfully digitize their companies
read moreBuyer Enablement — Who's Really Making the Sale? (The Answer Might Surprise You)
by John Cook | Jan 08, 2019 | buyer enablement, b2b sales, sales force automation, who makes the sale, sales engineering
Who actually makes the sales in your sales process? The internal champion Benefits of having an internal champion Ensuring your internal champion performs well
read more3 Reasons Salespeople Love Sales Enablement Tools
by John Cook | Aug 08, 2018 | sales enablement tools, sales enablement, sales, sales force automation, sales automation, why salespeople love sales enablement tools
What are the reasons salespeople love sales enablement? It saves them time It helps them stay up-to-date It lets them have more valuable relationships
read moreWhat Are Sales Enablement Tools and How Do You Use Them?
by John Cook | Jul 22, 2018 | how to sales enablement tools, sales enablement tools, sales enablement, sales, sales force automation, sales automation
What are sales enablement tools and how do you use them? They generate more than just leads They provide you with new information They help you stay ahead of your customers ...
read more3 Tricks to Offering Gimmick-free Special Deals
by Garin Hess | Aug 13, 2017 | gimmick free deals, offer gimmick free deals, sales, sales force automation, how to offer gimmick free deals, b2b sales tools
What can you do to offer appealing special deals? Offer a beta trial Offer an upgrade Give something special to the champion buyer Use flash sales promotions
read moreFour More Benefits to Sales and Marketing Alignment
by Garin Hess | Jul 23, 2017 | sales enablement software, Marketing, sales force automation
What other benefits are there to sales and marketing alignment?
read more