Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    The 4 Funniest Mistakes We've Encountered (and Made) This Week

    “If at first you don’t succeed, try, try again.” I promise I’m not giving you an English lesson. In fact, I have made many of these mistakes myself, and without acknowledging...

    read more

    The Benefits of Automation: Can They Apply to Product Demos?

    We generally think of automation as a way to save time. And we often only think about automating tasks that make us want to pull our hair out with frustration or boredom. This...

    read more

    The New Sales Methodology: 3 Key Relationships

    By Hilary Bird, Marketing at Consensus, @Hilbonix Today’s sales world is a lot different than it was 100 years ago. The thing is, salespeople haven’t really updated their sales...

    read more

    How Much Demo Do You Really Need?

    By Peter Cohan, Founder and Principal of The Second Derivative Imagine you’ve decided you need to improve your sales forecast and pipeline management system – you are using...

    read more

    4 Tips to Finding a Useful Reseller Partnership

    Source: Flickr Alfonso Pierantonio, Licensed under CC One of the most frequent preoccupations (and stresses) of SaaS leadership is how to expand reach and sell to more...

    read more

    How Demo Automation is the New Printing Press

    The printing press revolutionized the world by making knowledge easily and quickly accessible to anyone. Before its arrival, all written material had to be hand copied. So how...

    read more

    What are Product Integrations and How Can They Be Useful to You?

    By Scott Rafferty @Scott_Rafferty These days product integrations are one of those buzz terms you hear about on an almost-annoying frequency. Well, there’s a good reason for that...

    read more

    5 Tips to Making Product Demos That Sell

    Source: Flickr Ronaldo Ferreira, licensed under CC I was talking with my friend Danielle who has been in the sales and consumer feedback industry. We got on the subject of...

    read more

    Are Product Demos a Waste of Time?

    read more

    3 Most Common Mistakes in B2B Sales Leadership: Mistake #1

    You might say there are dozens of reasons (or shall we call them ‘excuses’) when we don’t lead our teams to sales success. But when I look at my experience, I’ve picked what I...

    read more

    When is the Right Time for a Live Product Demo?

    Source: Flickr, Hiking Artist, licensed under CC There are many different sales methodologies out there in the world and all of them claim to have the most effective sales...

    read more

    How to Demo: 3 Tips for Product Managers

    read more

    Your Body Language Shapes Who You Are — TED Talk

    read more

    Infographic: The History of Selling

    Here at CONSENSUS™, we firmly believe that demo automation is the next big thing. It fills in the gaps between sales and marketing automation and streamlines the way businesses...

    read more

    Delivering Effective Product Demos Tip #1: Don't Demo

    read more