Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    How to Avoid Bad Sales Demos by Using Old School Wisdom

    Think back to when you were a fourth or fifth grader and assigned your very first solo presentation. You got an adrenaline rush just thinking about doing that presentation due...

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    Why Managing Resellers is Like Herding Cats

    So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel,...

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    Getting Into the Mind of a Buying Panel

    Source: Flickr, Hey Paul Studios Licensed under CC Working in a complex sale can be tough and buying panels can make them a whole lot tougher. If you are working in a highly...

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    Explainer Videos Versus Demo Automation

    WHAT IS AN EXPLAINER VIDEO? WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your...

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    Embracing Asynchronicity in Your Sales Processes

    What is Asynchronicity? The term asynchronicity has become quite the buzzword in the software and technology world. Put in customer terms, asynchronous technology gives the...

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    Demo Automation: Making Sales 3x More Productive

    Doing live product demonstrations is such an area of inefficiency in the sales process that you can gain amazing increases in productivity using demo automation. Using self...

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    CONSENSUS™: More Than a YouTube Demo

    When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free,...

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    Developing Personas for Buying Panels

    A lot of importance Nuova has been placed on the development of “buyer personas” over the last 10 or so years. For those unfamiliar with buyer personas, wholesale nfl jerseys

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    Contacting Leads and the Science of Selling

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    2 Reasons Why You Need to Cut Your Demo from 2 Hours to 11 Minutes

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman When you’ve done demos for years, it may seem a little odd to suddenly decide to take it from a two-hour...

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