Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    It Is Not Enough to Have a Sales Champion

    You did it. You finally found a person in the company who is genuinely excited to talk to you about your solution. But guess what? That’s not enough anymore.

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    3 Factors Driving Group Buying Consensus For B2B Sales

    If your B2B sales process is anything like ours, your account development reps set a call with the first qualified contact they reach at a prospect company, that individual learns...

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    It’s not you, it’s them: 5.4 stakeholders create group buying dysfunction

    If you had a hunch your B2B sales job was getting more difficult, new research proves you’re right.

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    Emotional ROI, Part 2: Selling the Pain of Change

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    CEB's New Book, The Challenger Customer, Unlocks Group Buying Consensus

    Have you ever been in a group trying to decide where to eat or which movie to see? Easy, right? Wrong.

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    Conversations Drive Dreamforce

    Working for an ad agency early in my career gave me the opportunity to dive into a variety of client industries. One client was the Gina Bachauer International Piano Competition,...

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    Emotional ROI, Part 1: The Risks of B2B Buying

    What do you sell? Is it a product? A solution?

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    Trish Bertuzzi on Buying Consensus

    CONSENSUS™ is conducting a series of interviews with sales and marketing leaders on the topic of B2B buying consensus. Several analyst firms, including CEB, SiriusDecisions, and ...

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    3 Things Successful Salespeople Always Do

    Guest post summary from Don Cash, SVP of Global Inside Sales at BMC Software

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    Jump Revenue Per Rep 233% in 30 Days

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    The 7 Components of B2B Group Buying Decisions

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    Selling Champions: The Math Doesn't Add Up

    The math behind selling through sales champions just doesn’t add up.

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    Let Prospects Make Your Life Easier

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    Quote Roller Review: Why Our Sales Account Exec Loves It

    As a SaaS sales person, sometimes I ironically feel at odds with the technology at my disposal that is supposed to make my life easier. I seem to spend too much time fussing with...

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    Drive B2B Sales Close Rates by Personalizing the Message to Each Person on the Buying Panel

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