You did it. You finally found a person in the company who is genuinely excited to talk to you about your solution. But guess what? That’s not enough anymore.
read moreIt Is Not Enough to Have a Sales Champion
by Garin Hess | Oct 15, 2015 | buyer enablement, b2b, ceb global, ceb, sales, b2b sales, mobilizer, challenger sale, buying consensus, challenger customer
It’s not you, it’s them: 5.4 stakeholders create group buying dysfunction
by Garin Hess | Oct 08, 2015 | b2b, ceb global, ceb, sales, ceb summit, b2b sales, challenger sale, challenger customer
If you had a hunch your B2B sales job was getting more difficult, new research proves you’re right.
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