Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Conversations Drive Dreamforce

    Working for an ad agency early in my career gave me the opportunity to dive into a variety of client industries. One client was the Gina Bachauer International Piano Competition,...

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    Trish Bertuzzi on Buying Consensus

    CONSENSUS™ is conducting a series of interviews with sales and marketing leaders on the topic of B2B buying consensus. Several analyst firms, including CEB, SiriusDecisions, and ...

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    B2B Sales Leadership Mistake #3

    SPENDING TOO MUCH ENERGY AND TIME ON PRICE INSTEAD OF BUILDING A UNIQUE VALUE PROPOSITION THE STATUS QUO FOR B2B SALES In B2B sales, many salespeople believe their job consists...

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