Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    How Do Sales and Marketing Mix in a Product Demo?

    Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...

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    insidesales + CONSENSUS™

    Sales Acceleration + Buying Acceleration = B2B magic. That’s what happens when you combine InsideSales.com with CONSENSUS™.

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    3 Things We Can Learn from George Washington about Sales Leadership

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    Taking Control of the B2B Sale: How One Oracle Salesperson Closed a Career-Making Deal

    By Garin Hess, Founder and CEO of Consensus, @Garin_Hess

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    Consensus: A Sales Tool for Marketers

    I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

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    3 Essential Qualities of Sales Thought Leaders

    By Hilary Bird, Marketing at Consensus, @Hilbonix

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    Bridging the Gap Between Marketing Automation and Sales

    It wasn’t too long ago that marketing automation was just an idea. Now, it's as normal in business as email. It allows companies to automate and scale their lead gen activities...

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    Accelerate Sales Cycles

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    Prospecting and Selling with Demo Automation

    At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...

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    11 Tips on Delivering a Memorable B2B Product Demo

    Product demos are tough. I mean, really tough. Depending on your sales funnel, it may be the first time you get some real face time with the prospect. After watching countless...

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    Creating Buzz Through Sales Messaging

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    Cold Calling with Demo Automation

    We’ve been getting a lot of questions on how demo automation fits in with cold calling and “cold calling 2.0.” So, we reached out to our business development team and asked them...

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    B2B Sales Leadership Mistake #3

    SPENDING TOO MUCH ENERGY AND TIME ON PRICE INSTEAD OF BUILDING A UNIQUE VALUE PROPOSITION THE STATUS QUO FOR B2B SALES In B2B sales, many salespeople believe their job consists...

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    5 Ways for the VP of Sales to Impress the CEO

    “More than 50% of VPs of sales don’t work out. In fact, the majority of first VPs of Sales in SaaS companies don’t make it 12 months,” writes Jason Lemkin, better known as SaaSter

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    Overcoming Sales Objections with "Verbal Judo": Feel, Felt, Found

    The Art and Science of Selling Series: Part 2 By CEO of Consensus, Garin Hess, @Garin_Hess

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