It’s not enough to just sell when your prospects have already heard the same features and benefits spiel from all of your competitors.
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by Garin Hess | Oct 29, 2015 | sales enablement, ceb, sales, b2b sales, mobilizer, challenger customer
It Is Not Enough to Have a Sales Champion
by Garin Hess | Oct 15, 2015 | buyer enablement, b2b, ceb global, ceb, sales, b2b sales, mobilizer, challenger sale, buying consensus, challenger customer
You did it. You finally found a person in the company who is genuinely excited to talk to you about your solution. But guess what? That’s not enough anymore.
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