The Scaling Presales Blog

What are the ways you can utilize sales automation to convert more leads? Using email as much as possible Finding out what content you can use again Implementing effective...

How can sales enablement tools improve the productivity of your team? Streamlining lead qualification Widening the reach of your analytics Allowing you to see the big picture ...

How do machine learning and AI influence sales enablement tools? The implementation of AI-based salesbots Working as more naturally interactive chatbots Cultivating better...

What are the ways in which sales automation fuels business growth? They help you know more about your customers Leading you towards saturating the top of the sales funnel ...

What are the common but avoidable reasons as to why most sales enablement strategies fail?

Salespeople are encouraged strongly and often to share content with their prospects. In fact, content is often the most-discussed weapon in Sales and Marketing’s arsenal. More...

As a sales person, you see the same “time-tested” tips thrown around a lot.

Sales teams place a lot of value in doing legwork.

People tend to distrust Sales. According to Forrester, 59% of buyers prefer to do research online instead of interacting with a sales rep.

"Come gather 'round Sales,

Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...

By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Sales and marketing automation is evolving at a breakneck pace. Each automation system is getting more complex by the...

At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...

Product demos are tough. I mean, really tough. Depending on your sales funnel, it may be the first time you get some real face time with the prospect. After watching countless...