The Scaling Presales Blog

By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman

A Fun, Instructional Post from CONSENSUS™ Not to brag or anything, but we have some seriously talented people here at CONSENSUS™. One of those talented people is Ben Accinelli, a...

Your sales demo strategy is something you should reevaluate often. No two prospects are the same and what’s relevant is always changing. The purpose of this blog post is to...

Product demos are one of the Holy Grail pieces of content your sales team has to offer. They can be the deciding factor in making or breaking a sale; prospects get a detailed look...

Flat design has taken the web design world by storm in recent year (no that's not a typo). Rounded, raised with any bit of depth dimension or 'heaviness' are now cast aside in...

You spend a lot of money and energy bringing people to your website. How do you get them to sign up? Did you know there is mounting evidence that product videos can dramatically...

Recording a software product video can be intimidating. In the coming weeks and months, we hope to post lots of tips and tricks to make the process easy. Today, we’ll focus on the...

The wording in your product demo means everything. I mean it; you cannot waste a single word because the best product demos are short, and sweet—and very sales driven. Part of my...

“If at first you don’t succeed, try, try again.” I promise I’m not giving you an English lesson. In fact, I have made many of these mistakes myself, and without acknowledging...

We generally think of automation as a way to save time. And we often only think about automating tasks that make us want to pull our hair out with frustration or boredom. This...

There are so many different types of marketing videos these days, it’s hard to keep track of what purpose each type is trying to serve. When I asked a coworker/sales exec what...

We recently made a significant release to our system! We're excited to introduce you to the new analytics you will see throughout the app.

By Peter Cohan, Founder and Principal of The Second Derivative Imagine you’ve decided you need to improve your sales forecast and pipeline management system – you are using...

The printing press revolutionized the world by making knowledge easily and quickly accessible to anyone. Before its arrival, all written material had to be hand copied. So how...