Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Demo Video Scriptwriting: Which Script Type Makes Sense for You?

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman

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    Use Adobe Illustrator to Create Videoscribe Whiteboard Animation Videos

    A Fun, Instructional Post from CONSENSUS™ Not to brag or anything, but we have some seriously talented people here at CONSENSUS™.  One of those talented people is Ben Accinelli,...

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    Is Your Sales Demo Costing You Leads?

      Your sales demo strategy is something you should reevaluate often. No two prospects are the same and what’s relevant is always changing. The purpose of this blog post is to...

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    Leveraging Your Product Demo with Social Media

    Product demos are one of the Holy Grail pieces of content your sales team has to offer. They can be the deciding factor in making or breaking a sale; prospects get a detailed look...

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    New Flat Design for Consensus Player

    Flat design has taken the web design world by storm in recent year (no that's not a typo). Rounded, raised with any bit of depth dimension or 'heaviness' are now cast aside in...

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    Product Demo Videos Increase Conversions up to 85%

    You spend a lot of money and energy bringing people to your website. How do you get them to sign up? Did you know there is mounting evidence that product videos can dramatically...

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    5 Crucial Tips to Recording the Best Product Video

    Recording a software product video can be intimidating. In the coming weeks and months, we hope to post lots of tips and tricks to make the process easy. Today, we’ll focus on the...

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    The 3 Most Effective Tips That Apply to Every Aspect of Sales

    The wording in your product demo means everything. I mean it; you cannot waste a single word because the best product demos are short, and sweet—and very sales driven. Part of my...

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    The 4 Funniest Mistakes We've Encountered (and Made) This Week

      “If at first you don’t succeed, try, try again.” I promise I’m not giving you an English lesson. In fact, I have made many of these mistakes myself, and without acknowledging...

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    The Benefits of Automation: Can They Apply to Product Demos?

    We generally think of automation as a way to save time. And we often only think about automating tasks that make us want to pull our hair out with frustration or boredom. This...

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    The First 3 Steps to Making Your Promotional Video

    There are so many different types of marketing videos these days, it’s hard to keep track of what purpose each type is trying to serve. When I asked a coworker/sales exec what...

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    The Difference Between Scripts: Training Videos vs. Product Demo Video

     

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    App Update: Introducing Demolytics

    We recently made a significant release to our system! We're excited to introduce you to the new analytics you will see throughout the app.

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    How Much Demo Do You Really Need?

    By Peter Cohan, Founder and Principal of The Second Derivative Imagine you’ve decided you need to improve your sales forecast and pipeline management system – you are using...

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    How Demo Automation is the New Printing Press

      The printing press revolutionized the world by making knowledge easily and quickly accessible to anyone. Before its arrival, all written material had to be hand copied. So how...

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