Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    5 Tips to Making Product Demos That Sell

      Source: Flickr Ronaldo Ferreira, licensed under CC   I was talking with my friend Danielle who has been in the sales and consumer feedback industry. We got on the subject of...

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    Product Video Scripts Get Better with 3 Constraints

    Somewhere I read once: "Without constraints, innovation diffuses in every direction." The constraints when trying to solve a problem through innovative solutions might be the...

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    When is the Right Time for a Live Product Demo?

      Source: Flickr, Hiking Artist, licensed under CC   There are many different sales methodologies out there in the world and all of them claim to have the most effective sales...

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    How to Demo: 3 Tips for Product Managers

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    Getting Your Demo Up and Running: 6 Steps to Demo Production

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman     Source: Flickr Ronaldo Ferreira, licensed under CC   How do I make a product demo? Whether you need to spend...

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    Explainer Videos Versus Demo Automation

    WHAT IS AN EXPLAINER VIDEO? WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your...

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    Embracing Asynchronicity in Your Sales Processes

      What is Asynchronicity? The term asynchronicity has become quite the buzzword in the software and technology world. Put in customer terms, asynchronous technology gives the...

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    Demo Video Scripts: 7 Steps to Better Script Writing

        Source: Flickr, Pete O'Shea, Licensed under CC   Great writing is a key ingredient to making an awesome demo video. Since becoming a scriptwriter for product demos, I have...

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    2 Reasons Why You Need to Cut Your Demo from 2 Hours to 11 Minutes

    By Katie Anderson, Lead Scriptwriter at  Consensus,  @KMussman When you’ve done demos for years, it may seem a little odd to suddenly decide to take it from a two-hour...

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