The Scaling Presales Blog

Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...

Sales Acceleration + Buying Acceleration = B2B magic. That’s what happens when you combine InsideSales.com with CONSENSUS™.

By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Sales and marketing automation is evolving at a breakneck pace. Each automation system is getting more complex by the...

By Garin Hess, Founder and CEO of Consensus, @Garin_Hess

I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

By Hilary Bird, Marketing at Consensus, @Hilbonix

Consensus HQ the marketing team sits snugly (quite snugly) next to the sales floor and needless to say, a majority of my day is spent trying to not eavesdrop on sales calls....

When you've done demos for years, it may seem a little odd to suddenly decide to cut your demo from a two-hour presentation to an eleven-minute (or less) video. That’s a big...

By Hilary Bird, Marketing at Consensus, @Hilbonix

It wasn’t too long ago that marketing automation was just an idea. Now, it's as normal in business as email. It allows companies to automate and scale their lead gen activities...

At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...

Product demos are tough. I mean, really tough. Depending on your sales funnel, it may be the first time you get some real face time with the prospect. After watching countless...

We’ve been getting a lot of questions on how demo automation fits in with cold calling and “cold calling 2.0.” So, we reached out to our business development team and asked them...

SPENDING TOO MUCH ENERGY AND TIME ON PRICE INSTEAD OF BUILDING A UNIQUE VALUE PROPOSITION THE STATUS QUO FOR B2B SALES In B2B sales, many salespeople believe their job consists...