Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Salespeople to Sales Engineer Ratio Trends

    What should every B2B company know about sales engineers? Understanding the role of a sales engineer Availability is key, presentation volume drives need How to scale sales...

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    Are Presales demos an efficient sales process?

      Any business that sells highly technical products or services in a B2B setting likely uses Presales, but you may not recognize the name. While Presales is the name of the...

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    Understanding the Difference Between Sales and Pre-sales

    What is the importance of pre-sales? The role of pre-sales in the B2B world Pre-sales engineers The role of technology in pre-sales: Interactive demos  

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    What Information Do Buyers Want Most from Sales Teams? Demos Are #1

    When you are researching a new technology purchase, what do you want to see as quickly as possible? A demo. So does everyone else apparently. Recent research from Gartner shows...

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    Effective Pre-sales Activities for the Win in B2B Sales

    How do you make your pre-sales activities more effective? Utilize analytics Marketing assistance Digital customer experience Integration across departments  

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    Digitization Vastly Improves the B2B Pre-sales Cycle

    What should companies understand about digitization? Why the B2B industry should embrace digitization How B2B suppliers can successfully digitize their companies  

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    Create Professional B2B Demo Videos With Only Your iPhone

    What are the things that you should take note of when making B2B demo videos with your iPhone?  

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    Make "Bad" Product Videos and Get Better Engagement

      What's the first leading indicator that you have a strong product video? Engagement. That's how long viewers spend watching your video (or maybe re-watching). So the better...

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    How to Make Software Demos More Cost Effective

    What SaaS and software companies can do to increase sales with demo videos. Show, don’t tell.

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    Stop Wasting Your Gifts by Doing Mindless Repetitive Demos

    I remember the moment I began to envision what eventually became Consensus. I was running my last tech startup, selling B2B software, and I had just finished six straight...

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    The Evolution of Software Product Demos

     

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    Avoiding the Tyranny of One-Size-Fits-All Demos

      ABOUT THE WEBINAR:

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    3 Demoing Tips for Product Managers

    By Hilary Bird, Marketing at Consensus, @Hilbonix 

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    5 Examples of Amazing Product Demo Videos for Every Type of Product

        Consensus HQ the marketing team sits snugly (quite snugly) next to the sales floor and needless to say, a majority of my day is spent trying to not eavesdrop on sales calls....

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    2 Reasons to Cut Your Demo from 2 Hours Down to 11 Minutes

    When you've done demos for years, it may seem a little odd to suddenly decide to cut your demo from a two-hour presentation to an eleven-minute (or less) video. That’s a big...

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