Everyone hates the guy at the party who can only talk about how great he is. He’s a triathlete. He doesn’t eat gluten. He saved someone from drowning. He climbed Everest. And you...
read moreCEB: Don't Lead with Your Solution, Lead To It
by Garin Hess | Nov 05, 2015 | b2b, sales, b2b sales, solution selling, solution
CEB: Don't Sell, Coach Instead
by Garin Hess | Oct 29, 2015 | sales enablement, ceb, sales, b2b sales, mobilizer, challenger customer
It’s not enough to just sell when your prospects have already heard the same features and benefits spiel from all of your competitors.
read moreKindness in Consensus Wins the Battle
by Garin Hess | Oct 26, 2015 | b2b, b2b insights, sales, b2b sales, consensus, productivity
By Brett Merritt, Director of Content Marketing at Consensus, @brettcmerritt
read moreIt Is Not Enough to Have a Sales Champion
by Garin Hess | Oct 15, 2015 | buyer enablement, b2b, ceb global, ceb, sales, b2b sales, mobilizer, challenger sale, buying consensus, challenger customer
You did it. You finally found a person in the company who is genuinely excited to talk to you about your solution. But guess what? That’s not enough anymore.
read more3 Factors Driving Group Buying Consensus For B2B Sales
by Garin Hess | Oct 12, 2015 | buying panel, b2b, sales, b2b sales, productivity, buying consensus
If your B2B sales process is anything like ours, your account development reps set a call with the first qualified contact they reach at a prospect company, that individual learns...
read moreIt’s not you, it’s them: 5.4 stakeholders create group buying dysfunction
by Garin Hess | Oct 08, 2015 | b2b, ceb global, ceb, sales, ceb summit, b2b sales, challenger sale, challenger customer
If you had a hunch your B2B sales job was getting more difficult, new research proves you’re right.
read moreCEB's New Book, The Challenger Customer, Unlocks Group Buying Consensus
by Garin Hess | Sep 30, 2015 | b2b, ceb, sales, b2b sales, productivity, buying consensus
Have you ever been in a group trying to decide where to eat or which movie to see? Easy, right? Wrong.
read moreEmotional ROI, Part 1: The Risks of B2B Buying
by Garin Hess | Sep 22, 2015 | b2b, business, sales, b2b sales, leadership, productivity
What do you sell? Is it a product? A solution?
read more3 Things Successful Salespeople Always Do
by Garin Hess | Aug 31, 2015 | sales tools, sales productivity, sales enablement, sales, b2b sales, productivity
Guest post summary from Don Cash, SVP of Global Inside Sales at BMC Software
read moreThe 7 Components of B2B Group Buying Decisions
by Garin Hess | Aug 17, 2015 | sales cycle, group buying dysfunction, sales, b2b sales, productivity, buying consensus
Let Prospects Make Your Life Easier
by Garin Hess | Jul 12, 2015 | sales productivity, sales, b2b sales, productivity
How Do Sales and Marketing Mix in a Product Demo?
by Garin Hess | Mar 14, 2015 | Demo Production, sales, Marketing, b2b sales, sales acceleration, demo
Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...
read moreinsidesales + CONSENSUS™
by Garin Hess | Mar 12, 2015 | buying panel, Business Development, sales, b2b sales, DemoChimp
Sales Acceleration + Buying Acceleration = B2B magic. That’s what happens when you combine InsideSales.com with CONSENSUS™.
read more3 Things We Can Learn from George Washington about Sales Leadership
by Brian Zurcher | Mar 04, 2015 | sales, b2b sales, leadership
The Failure in Demo Sales and Marketing Automation
by Garin Hess | Mar 02, 2015 | marketing automation, Marketing, b2b sales, sales acceleration, sales automation
By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Sales and marketing automation is evolving at a breakneck pace. Each automation system is getting more complex by the...
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