Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    CEB: Don't Lead with Your Solution, Lead To It

    Everyone hates the guy at the party who can only talk about how great he is. He’s a triathlete. He doesn’t eat gluten. He saved someone from drowning. He climbed Everest. And you...

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    CEB: Don't Sell, Coach Instead

    It’s not enough to just sell when your prospects have already heard the same features and benefits spiel from all of your competitors.

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    Kindness in Consensus Wins the Battle

    By Brett Merritt, Director of Content Marketing at Consensus, @brettcmerritt

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    It Is Not Enough to Have a Sales Champion

    You did it. You finally found a person in the company who is genuinely excited to talk to you about your solution. But guess what? That’s not enough anymore.

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    3 Factors Driving Group Buying Consensus For B2B Sales

    If your B2B sales process is anything like ours, your account development reps set a call with the first qualified contact they reach at a prospect company, that individual learns...

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    It’s not you, it’s them: 5.4 stakeholders create group buying dysfunction

    If you had a hunch your B2B sales job was getting more difficult, new research proves you’re right.

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    CEB's New Book, The Challenger Customer, Unlocks Group Buying Consensus

    Have you ever been in a group trying to decide where to eat or which movie to see? Easy, right? Wrong.

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    Emotional ROI, Part 1: The Risks of B2B Buying

    What do you sell? Is it a product? A solution?

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    3 Things Successful Salespeople Always Do

    Guest post summary from Don Cash, SVP of Global Inside Sales at BMC Software

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    The 7 Components of B2B Group Buying Decisions

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    Let Prospects Make Your Life Easier

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    How Do Sales and Marketing Mix in a Product Demo?

    Before I started at CONSENSUS™ I worked in many different capacities. I did journalism, retail, outreach, being a law assistant, and marketing. I loved all of my jobs. Most...

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    insidesales + CONSENSUS™

    Sales Acceleration + Buying Acceleration = B2B magic. That’s what happens when you combine InsideSales.com with CONSENSUS™.

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    3 Things We Can Learn from George Washington about Sales Leadership

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    The Failure in Demo Sales and Marketing Automation

    By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Sales and marketing automation is evolving at a breakneck pace. Each automation system is getting more complex by the...

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