Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    John Cook

    Recent Posts

    Make Your Sales Prospecting More Effective with Targeted Demo Videos

    How can video improve your sales prospecting? Three dynamics that fuel the use of video prospecting Video makes sales and marketing easier Your go-to demo automation platform

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    3 Excellent Tips for B2B Sales Reps

    What are some excellent tips for B2B sales reps? It's about the prospect, not you Keep consistent contact Listen, listen, listen

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    Sales Enablement Mistakes Your Team Should Avoid

    Sales enablement is a term that has become popular among those working in sales. It’s been discussed in many companies, but it still sometimes brings confusion, particularly in...

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    Monitoring Metrics to Analyze B2B Sales Video Effectiveness

    What should you keep in mind when monitoring metrics for your B2B sales video? Important metrics to take note of The importance of keeping track of metrics What consensus can...

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    Why Videos Are the Preferred Media for B2B Sales

    Why are videos the preferred media type in the B2B environment? Video compresses information People prefer video over traditional media Potential buyers are actively seeking video

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    Best Practices for B2B Sales Enablement

    What are the best practices used in B2B sales enablement? Coaching and training Collaboration with marketing Strategizing and implementation Prioritizing nurtured leads Embrace...

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    Common Sales Processes Your Team Should Be Automating

    A sales team’s main job is to sell. Anything other than selling—such as drafting emails, selecting leads, and researching relevant reports, are not what they should focus their...

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    Tips for Choosing the Best Sales Automation Platform

    What should you take into consideration when choosing the best sales automation platform for your business? Identify your needs Look for specific features Ease of use and...

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    3 Challenges with Sales Enablement and How to Solve Them

    What are the most common challenges that come with sales enablement? Misaligned marketing and sales Not using innovative technologies Misconceptions about enablement in general

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    3 Ways You Can Use Sales Automation to Convert More Leads

    What are the ways you can utilize sales automation to convert more leads? Using email as much as possible Finding out what content you can use again Implementing effective...

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    How Sales Enablement Tools Improve the Productivity of Your Team

    How can sales enablement tools improve the productivity of your team? Streamlining lead qualification Widening the reach of your analytics Allowing you to see the big picture ...

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    How Machine Learning and Artificial Intelligence Influence Sales Enablement Tools

    How do machine learning and AI influence sales enablement tools? The implementation of AI-based salesbots Working as more naturally interactive chatbots Cultivating better...

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    4 Ways Sales Automation Fuels Business Growth

    What are the ways in which sales automation fuels business growth? They help you know more about your customers Leading you towards saturating the top of the sales funnel ...

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    4 Common but Avoidable Reasons Most Sales Enablement Strategies Fail

    What are the common but avoidable reasons as to why most sales enablement strategies fail?

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    3 Reasons Salespeople Love Sales Enablement Tools

    What are the reasons salespeople love sales enablement? It saves them time It helps them stay up-to-date It lets them have more valuable relationships

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