Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    John Cook

    John Cook
    John is the Director of Communications at Consensus. For the past three years, he’s been searching out the brightest thought leaders in the Presales space, conducting original research, and generally making a nuisance of himself. He’s the author of the Sales Engineering Compensation & Workload Study.
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    Recent Posts

    The importance of demo videos in B2B sales and marketing

    by | Jul 10, 2018 | Demo Production, sales, consensus

    Why video rules in B2B sales (if you can pull it off)

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    Narrowcasting - Why a viral video isn't always best

    by | Jun 28, 2018 | Marketing

    Narrowcast vs Broadcast

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    Cut Sales Cycles by 68%

    by | Jul 22, 2015 | buyer enablement

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