Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Helping Buyers Build Consensus is the Elephant in the Room

    As a sales person, you see the same “time-tested” tips thrown around a lot.

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    Being a Trusted Advisor is Much More than Doing Your Homework

    What does it really mean to be a trusted advisor?

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    To Earn Customer Advocacy, Show Them How To Be Rockstars First

    What catches a buyer’s eye and gets them to fill out your lead form?

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    Sales Software Still Needs Effective Salespeople

    Seems obvious, right?

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    Why Sales Should Pitch In on Company Content

    It's a common issue. Sales and Marketing don't collaborate enough on the creation and sharing of company content. It stalls sales and causes delays in meeting company goals.

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    Trouble Closing Sales? It’s Not Them, It’s You

    People tend to distrust Sales. According to Forrester, 59% of buyers prefer to do research online instead of interacting with a sales rep.

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    Is Real-time Sales Content Delivery Even Possible?

    Yes. But let's back up a minute and look at the challenges.

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    Why Marketing and Sales Need to Get Extra Cozy

    You see those marketing guys sitting across the room? You know, the team that sends you unqualified leads that you have to toil over to convert into closed sales? Well, it’s...

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    Is Your Sales Content Personal But Still Sending Mixed Messages?

    If you're in Sales, you might feel like a closed sale is harder to get than ever before. But it’s not necessarily your fault. Chances are, the buying group is also complicating...

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    Why Speed is the Name of the Game for Tech Sales Teams

    Remember the days of long, comfortable sales cycles?

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    7 Signs You Need a Sales Enablement Solution

    By Hilary Bird, Marketing Manager @Consensus, @Hilbonix

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    4 Practical Steps for Better Sales Technology Adoption

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    CEB: Don't Sell, Coach Instead

    It’s not enough to just sell when your prospects have already heard the same features and benefits spiel from all of your competitors.

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    3 Things Successful Salespeople Always Do

    Guest post summary from Don Cash, SVP of Global Inside Sales at BMC Software

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    Consensus: A Sales Tool for Marketers

    I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

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