How to Develop Executive-level Relationships in Strategic Accounts
by Garin Hess | Aug 16, 2016 | decision making, b2b, sales, b2b sales, consensus, productivity, stakeholder, buying consensus
How to Gain Access to Key Decision Makers: What World-Class Performers Do Differently
by Garin Hess | Aug 09, 2016 | b2b, sales cycle, tech, sales, decision maker, buying group, saas, consensus, stakeholder, buying consensus
"Imagine you are traveling with your laptop and your smartphone. For some reason, you are stuck in the desert, and you have no Wi-Fi connection whatsoever. It means you have no...
read moreMeet the Modern B2B Buyer(s)
by Garin Hess | Aug 04, 2016 | sales best practices, buying panel, b2b, consensus selling, business, sales enablement, sales, b2b sales, buying group, consensus, buying consensus
Shelley Cernal of Knowledge tree recently wrote about the "Modern B2B Buyer," and 5 things salespeople need to know.
read moreThis is Your Brain on Sales Personalization
by Garin Hess | Aug 02, 2016 | buyer enablement, b2b, consensus selling, sales enablement, sales, b2b sales, personalization, demo, demo automation, consensus, buying consensus
Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?
read moreDoes All Content Build Trust and Bring Stakeholders Together?
by Garin Hess | Jul 07, 2016 | sales enablement, sales, stakeholder agreement, b2b sales, sales acceleration, consensus, buying consensus
Salespeople are encouraged strongly and often to share content with their prospects. In fact, content is often the most-discussed weapon in Sales and Marketing’s arsenal. More...
read moreHelping Buyers Build Consensus is the Elephant in the Room
by Garin Hess | Jul 06, 2016 | sales best practices, sales productivity, sales enablement, sales, b2b sales, sales acceleration, sales automation, consensus, buying consensus
As a sales person, you see the same “time-tested” tips thrown around a lot.
read moreThree Sayings to Help Salespeople Uncover a Buyer's Need
by Garin Hess | Jun 28, 2016 | sales productivity, sales, Marketing, demo automation, consensus, buying consensus
We've got three sayings to help you.
read moreHow the Skill of Driving Agreement is Changing B2B Sales [Video]
by Garin Hess | May 17, 2016 | sales, sales acceleration, consensus, buying consensus
Guest Post: Norman Behar of SRG on Facilitating Agreement in the Sales Process
by Garin Hess | Mar 16, 2016 | sales best practices, consensus selling, sales, buying consensus
Editor’s note: The topic of B2B buying consensus is crucial in Sales today. Several analyst firms, including CEB, SiriusDecisions, and MHI Global, have published studies on the...
read moreCut Through the Red Tape of Buying Agreement for B2B Buying Decisions
by Garin Hess | Jan 18, 2016 | b2b, sales, b2b sales, buying consensus
"When I think of red tape, what I think about immediately for a B2B complex sale - and marketing automation is definitely complex - I think about consensus. Consensus is hard to...
read moreFive Key Sales Enablement Takeaways from 2015
by Garin Hess | Dec 22, 2015 | b2b, sales, buying consensus
It sounds cliché, but it’s hard to believe the year is almost over! 2015 has been full of unexpected twists and turns for many organizations, and when it comes to Sales...
read moreWhy Building Buying Consensus is No Longer a Sales Problem
by Garin Hess | Dec 10, 2015 | b2b, sales, buyer's journey, b2b sales, buying consensus
As a sales professional, it never gets easy when you finish giving a demo to a prospect and they respond with, “thanks, this is great, let me share it with the rest of my team.”...
read moreIt Is Not Enough to Have a Sales Champion
by Garin Hess | Oct 15, 2015 | buyer enablement, b2b, ceb global, ceb, sales, b2b sales, mobilizer, challenger sale, buying consensus, challenger customer
You did it. You finally found a person in the company who is genuinely excited to talk to you about your solution. But guess what? That’s not enough anymore.
read more3 Factors Driving Group Buying Consensus For B2B Sales
by Garin Hess | Oct 12, 2015 | buying panel, b2b, sales, b2b sales, productivity, buying consensus
If your B2B sales process is anything like ours, your account development reps set a call with the first qualified contact they reach at a prospect company, that individual learns...
read moreCEB's New Book, The Challenger Customer, Unlocks Group Buying Consensus
by Garin Hess | Sep 30, 2015 | b2b, ceb, sales, b2b sales, productivity, buying consensus
Have you ever been in a group trying to decide where to eat or which movie to see? Easy, right? Wrong.
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