The Scaling Presales Blog

I work in the social and digital marketing department at Consensus. Being a startup, it’s pretty exciting to test what strategies work as we organically grow our online presence.

By Hilary Bird, Marketing at Consensus, @Hilbonix

Consensus HQ the marketing team sits snugly (quite snugly) next to the sales floor and needless to say, a majority of my day is spent trying to not eavesdrop on sales calls....

When you've done demos for years, it may seem a little odd to suddenly decide to cut your demo from a two-hour presentation to an eleven-minute (or less) video. That’s a big...

By Hilary Bird, Marketing at Consensus, @Hilbonix

It wasn’t too long ago that marketing automation was just an idea. Now, it's as normal in business as email. It allows companies to automate and scale their lead gen activities...

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At CONSENSUS™, we talk a lot about demo automation, what makes a great demo, how to leverage your demo in social media, how to make your live demo more effective, etc. Something...

Product demos are tough. I mean, really tough. Depending on your sales funnel, it may be the first time you get some real face time with the prospect. After watching countless...

We’ve been getting a lot of questions on how demo automation fits in with cold calling and “cold calling 2.0.” So, we reached out to our business development team and asked them...

SPENDING TOO MUCH ENERGY AND TIME ON PRICE INSTEAD OF BUILDING A UNIQUE VALUE PROPOSITION THE STATUS QUO FOR B2B SALES In B2B sales, many salespeople believe their job consists...

Images: the King of Content In today’s social content marketing world, image-based content is king (even for B2B marketing strategies). In an environment where consumers that...

“More than 50% of VPs of sales don’t work out. In fact, the majority of first VPs of Sales in SaaS companies don’t make it 12 months,” writes Jason Lemkin, better known as SaaSter