Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Consensus Use Case: How to Reactivate Stalled Leads

    One shared challenge that pops up in every sales executive’s game plan is the need to convert an inquiry-based contact (INQ) into a marketing qualified lead (MQL). An even more...

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    How to Get Customized Content to Buyers Before Sales Can Arrive

    By now, you’ll be hard-pressed to find a salesperson who doesn’t extol the virtues of being able to deliver customized content to their prospective buyers.

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    How Technology Can Help Sales Teams Get on the Same Page

    Your salespeople aren't robots.

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    Guest Post: Mario Haneca of Showpad Talks B2B Buying Consensus

    Editor's note: The topic of B2B buying consensus is crucial in Sales today. Several analyst firms, including CEB, SiriusDecisions, and MHI Global, have published studies on the...

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    Providing the Right Tools to Buyers at the Right Time: The Key to Proving Value

    What makes a buyer agree to a sale at a higher price point, rather than digging for a discount?

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    Channel Partner Accelerator

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    The Top 3 Things Successful Salespeople Always Do

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    Why Speed is the Name of the Game for Tech Sales Teams

    Remember the days of long, comfortable sales cycles?

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    Consensus Buying is Stalling Solution Selling and Disrupting Go to Market Strategy

    "It’s important to note that a majority of B2B sales reps miss a huge opportunity every day. This is usually not based on a lack of intelligence, but on a flaw within many...

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    Does Your Sales Org Have the Data to Call an Audible?

    How does the timeliness and depth of your sales team's data affect your ability to pivot and adapt to changes?

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    How Sales Can Keep Feeding Buyers Content and Keep It Relevant

    In sales, half the battle is keeping your buyer engaged until they can make the decision and get the approval to say 'yes'. This usually translates into salespeople sending them a...

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    Sales' New Challenge: Delivering Instant Engagement

    In his January 26 post on InsideSales, Martin Moran shares this startling stat: roughly 60 percent of purchasing decisions get made before a prospect ever interacts with a...

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    SaaStr: Your VP of Sales Shouldn’t Be Perfect

    "My real point is to do your best to optimize your VP of Sales hire around your target ACV. If your average customer is $50,000 in ACV, and you hire a great VP of Sales with lots...

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    SaaStr's 48 Types of VP Sales. Make Deadly Sure You Hire the Right One

    "Many VP of Sales are NOT good at competitive sales. That may be fine depending on your market. But if your market is extremely competitive, make sure your VP Sales comes out of...

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    From Siriusdecisions: Simplify, Focus, and Execute

    “How many times have you read a published research brief, report or white paper and thought, ‘This is EXACTLY what we need to do!’ You shared the inspiring content with your...

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