One shared challenge that pops up in every sales executive’s game plan is the need to convert an inquiry-based contact (INQ) into a marketing qualified lead (MQL). An even more...
read moreConsensus Use Case: How to Reactivate Stalled Leads
by Garin Hess | Mar 15, 2016 | home page, Articles
How to Get Customized Content to Buyers Before Sales Can Arrive
by Garin Hess | Mar 14, 2016 | b2b, sales cycle, ceb, sales, b2b sales, technology, sales automation, consensus
By now, you’ll be hard-pressed to find a salesperson who doesn’t extol the virtues of being able to deliver customized content to their prospective buyers.
read moreHow Technology Can Help Sales Teams Get on the Same Page
by Garin Hess | Mar 07, 2016 | b2b, sales, b2b sales, technology
Your salespeople aren't robots.
read moreGuest Post: Mario Haneca of Showpad Talks B2B Buying Consensus
by Garin Hess | Mar 03, 2016 | b2b, consensus selling, sales, saas sales, customer buying, consensus buying
Editor's note: The topic of B2B buying consensus is crucial in Sales today. Several analyst firms, including CEB, SiriusDecisions, and MHI Global, have published studies on the...
read moreProviding the Right Tools to Buyers at the Right Time: The Key to Proving Value
by Garin Hess | Mar 01, 2016 | b2b, roi, business, sales, b2b sales, email, consensus
What makes a buyer agree to a sale at a higher price point, rather than digging for a discount?
read moreThe Top 3 Things Successful Salespeople Always Do
by Garin Hess | Feb 24, 2016 | webinars, Articles
Why Speed is the Name of the Game for Tech Sales Teams
by Garin Hess | Feb 23, 2016 | b2b, sales enablement, sales
Remember the days of long, comfortable sales cycles?
read moreConsensus Buying is Stalling Solution Selling and Disrupting Go to Market Strategy
by Garin Hess | Feb 15, 2016 | b2b, ceb, sales, b2b sales, challenger sale, challenger customer
"It’s important to note that a majority of B2B sales reps miss a huge opportunity every day. This is usually not based on a lack of intelligence, but on a flaw within many...
read moreDoes Your Sales Org Have the Data to Call an Audible?
by Garin Hess | Feb 10, 2016 | b2b, sales, b2b sales
How does the timeliness and depth of your sales team's data affect your ability to pivot and adapt to changes?
read moreHow Sales Can Keep Feeding Buyers Content and Keep It Relevant
by Garin Hess | Feb 07, 2016 | b2b, blog, sales, productivty, consensus, productivity
In sales, half the battle is keeping your buyer engaged until they can make the decision and get the approval to say 'yes'. This usually translates into salespeople sending them a...
read moreSales' New Challenge: Delivering Instant Engagement
by Garin Hess | Feb 03, 2016 | b2b, sales challenge, sales
In his January 26 post on InsideSales, Martin Moran shares this startling stat: roughly 60 percent of purchasing decisions get made before a prospect ever interacts with a...
read moreSaaStr: Your VP of Sales Shouldn’t Be Perfect
by Garin Hess | Feb 01, 2016 | sales, sales strategy, vp of sales, vp sales, sales hiring
"My real point is to do your best to optimize your VP of Sales hire around your target ACV. If your average customer is $50,000 in ACV, and you hire a great VP of Sales with lots...
read moreSaaStr's 48 Types of VP Sales. Make Deadly Sure You Hire the Right One
by Garin Hess | Jan 27, 2016 | sales, saas sales, saas, vp sales
"Many VP of Sales are NOT good at competitive sales. That may be fine depending on your market. But if your market is extremely competitive, make sure your VP Sales comes out of...
read moreFrom Siriusdecisions: Simplify, Focus, and Execute
by Garin Hess | Jan 25, 2016 | b2b, sales productivity, sales, Articles, productivity
“How many times have you read a published research brief, report or white paper and thought, ‘This is EXACTLY what we need to do!’ You shared the inspiring content with your...
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