Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Impartner: PRM Solution Increases Leads by 10x Using Consensus

    The Consensus platform helped the Impartner marketing team solve many of their day-to-day challenges while proving, through analytics, that a demo automation strategy works....

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    Enterprise Customer: Company Sees 68% Shorter Sales Cycle Using Consensus

    This enterprise customer is a cloud-based software company that is part of a multibillion-dollar global enterprise. As with many sales opportunities, selling software into offices...

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    The Agile Sales Tech Stack: A Guide to Growth Through Leveraging Key Technologies

    “Where do I start?” is one of the most common questions asked about the sales tech stack. Building the right stack seems daunting, risky, expensive, and too complex. There are so...

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    CleanTelligent: SaaS Increases Close Rates 20% Using Consensus

    CleanTelligent is a widely successful software company. Still, they experienced some sales obstacles including giving repetitive product demos that didn’t address real business...

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    The Essential Guide to Shortening the Sales Cycle

    Any salesperson that works with mid-market or enterprise clients knows the pain of a long sales cycle. When decisions are being made that will impact a company for months or even...

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    Generate More Sales-Ready Leads with Intelligent Marketing Demos

    Instead of bogging down your live sales conversations with repetitive and generic product information, an Intelligent Automated Demo gives each decision maker a personalized demo...

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    The Essential Guide to Giving the Perfect Sales Demo

    In this guide, we outline what has worked for a variety of different software and technology companies, including tailoring your demos to each individual prospect, developing...

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    Cut Through the Red Tape of Buying Agreement for B2B Buying Decisions

    "When I think of red tape, what I think about immediately for a B2B complex sale - and marketing automation is definitely complex - I think about consensus. Consensus is hard to...

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    7 Data-Backed Sales Best Practices

    "Many of you have likely heard the analysis by Corporate Executive Board that B2B customers have completed nearly 60% of their purchasing decisions before ever speaking with a...

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    The Challenger Model and Sales Enablement - Better Together

    "We know that a key component of effective Challenger selling is process discipline, and the Sales Enablement platform, well, enables a big portion of the required discipline. It...

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    7 Signs You Need a Sales Enablement Solution

    By Hilary Bird, Marketing Manager @Consensus, @Hilbonix

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    The Proven Science How a Short Animated Video Instantly Grabs Your Audience’s Attention

    As a sales or marketing professional, how do you effectively engage with buyers of your product or service? Do you use phone calls, whitepapers, email, case studies? Sure, these...

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    Five Key Sales Enablement Takeaways from 2015

    It sounds cliché, but it’s hard to believe the year is almost over! 2015 has been full of unexpected twists and turns for many organizations, and when it comes to Sales...

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    4 Practical Steps for Better Sales Technology Adoption

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    Why Building Buying Consensus is No Longer a Sales Problem

    As a sales professional, it never gets easy when you finish giving a demo to a prospect and they respond with, “thanks, this is great, let me share it with the rest of my team.”...

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