One of the most inefficient, costly, time consuming but critical steps in the sales process is the live product demonstration (usually known as just "the demo"). Ask any B2B sales...
read moreWhat is Demo Automation?
by Garin Hess | Apr 18, 2018 | sales best practices, Demo Production, sales cycle, shorter sales cycle, demos, sales, b2b sales, sales automation, demo automation
3 Tips for Accelerating B2B Sales
by Garin Hess | Aug 27, 2017 | sales enablement tools, accelerate b2b sales, sales enablement software, sales, b2b sales, improve b2b sales
What tips can be used to accelerate B2B sales? Cater to the decision-makers in the buying group Let clients help you Meet your buyers where it counts
read moreFinessing Failure
by Hilary Bird | Aug 20, 2017 | sales enablement tools, finessing failure, embracing failure, sales, b2b sales tools, how to deal with failure
What are some common sales mistakes and how can you learn from them? Missing sales goals Losing the sale Not understanding the customers
read more3 Tricks to Offering Gimmick-free Special Deals
by Garin Hess | Aug 13, 2017 | gimmick free deals, offer gimmick free deals, sales, sales force automation, how to offer gimmick free deals, b2b sales tools
What can you do to offer appealing special deals? Offer a beta trial Offer an upgrade Give something special to the champion buyer Use flash sales promotions
read moreBut What About the Buyer?
by Garin Hess | Aug 06, 2017 | sales enablement tools, consider the buyer, sales enablement software, sales, what about the buyer, what to know about buyer
What are the things that you should know about the buyer? B2B buyers are usually teams Help your buyers with this two-step process There are numerous sales enablement tools...
read moreTwo Reasons to Use Video for Sales
by Garin Hess | Jul 30, 2017 | use video for sales, sales enablement tools, sales, b2b sales tools, why use video for sales, reason to use video for sales
Why should you use video for sales? Video shows instead of tells People are more receptive to video than longer-form content
read more3 Things B2B Sales Can Learn from Relationship Marketing
by Garin Hess | Jul 16, 2017 | sales
While the job of a B2B sales rep is focused on closing a deal, taking a prospect to becoming a customer, it's good to keep relationships ongoing even after they reach customer...
read more3 Reasons to Use SLA's in Your Sales Process
by Garin Hess | Jul 09, 2017 | sales
Hopefully, most of you are already leveraging SLA's (Service Level Agreements) in your sales deals. Without them, you run the risk of unsatisfied customers, unsatisfied employees...
read moreBuyer Enablement: Why Modern Sales Leaders are Switching Gears
by Garin Hess | Jun 20, 2017 | sales
What is Buyer Enablement? Well, first let me ask you two seemingly obvious questions about B2B sales:
read moreWhat Does AI Mean for B2B Sales?
by Garin Hess | May 29, 2017 | sales automation b2b, sales automation ai, ai b2b sales, sales, sales automation, artificial intelligence
What can AI bring to B2B sales? Personalization Data Sources Buyer empowerment Brand patronage Insight
read moreThe B2B Sales Prospecting Epidemic: The Underlying Cause
by Garin Hess | May 24, 2017 | sales
How do you handle the reality that 90% of buyers in your market aren't looking to buy? Or even more, aren't aware they have the exact problem that your solution could fix? Jim...
read more7 Reasons We Should Focus on Enabling the Buyer, Not the Seller
by Garin Hess | May 22, 2017 | enabling buyer not seller, enable buyer instead of seller, why enable buyer, sales enablement tools, sales enablement, sales, consensus
Why should you focus on enabling the buyer? Reduce the buying cycle timeline Ensure accuracy Simplify interactions Build relationships Keep it concise Keep it comprehensive ...
read more5 B2B Sales & Marketing Leaders Share Their Epic Fail Stories in the Spirit of FAILFAST17
by Garin Hess | May 18, 2017 | sales, consensus
"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and...
read moreCEB: The Six Shifts Behind the Digital Transformation of Business
by Garin Hess | May 01, 2017 | sales
"Avoiding change, though, is impossible. And these next few decades will be an era of sweeping change. One of the biggest and most disruptive forces behind all this change is...
read moreHow to Land a Microsoft Deal in 3 Weeks: Consensus + Zapier + GoToWebinar = Qualified B2B Sales Appointments BEFORE Your Webinar
by Garin Hess | Apr 10, 2017 | sales, consensus
Like most companies, you probably produce regular webinars of one kind or another. That's great. But I want to share a little secret to how we get qualified sales appointments...
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