There are so many different types of marketing videos these days, it’s hard to keep track of what purpose each type is trying to serve. When I asked a coworker/sales exec what...
read moreThe First 3 Steps to Making Your Promotional Video
by Garin Hess | Oct 04, 2014 | video, Demo Production, demo video, Marketing, promo video, demo, content marketing
The Difference Between Scripts: Training Videos vs. Product Demo Video
by Garin Hess | Sep 30, 2014 | Demo Production, script writing, sales demos, scripts, Marketing, video production, DemoChimp
How Much Demo Do You Really Need?
by Garin Hess | Sep 16, 2014 | vision generation demos, peter cohan, Demo Production, sales, Marketing, DemoChimp
By Peter Cohan, Founder and Principal of The Second Derivative Imagine you’ve decided you need to improve your sales forecast and pipeline management system – you are using...
read moreProduct Video Scripts Get Better with 3 Constraints
by Garin Hess | Aug 06, 2014 | Demo Production, script writing, demo video, scripts, grammar, Marketing, video production, writing
Somewhere I read once: "Without constraints, innovation diffuses in every direction." The constraints when trying to solve a problem through innovative solutions might be the...
read more3 Questions to Ask Before Making a Marketing Video
by Garin Hess | Aug 01, 2014 | video marketing, video, content creation, Marketing
Whether you’re an enterprise company, a small startup or a one-man show, any size company can benefit from producing marketing videos. Video has become one of the hottest forms of...
read moreZapier Review: Brilliant SaaS Back Office Automation
by Garin Hess | Jul 21, 2014 | mailchimp, marketing automation, Marketing, zapier
How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of...
read moreYour Body Language Shapes Who You Are — TED Talk
by Garin Hess | Jul 16, 2014 | sales best practices, sales, Marketing, body language, ted talk
Getting Your Demo Up and Running: 6 Steps to Demo Production
by Garin Hess | Mar 05, 2014 | Demo Production, script writing, Marketing, Articles
By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman Source: Flickr Ronaldo Ferreira, licensed under CC How do I make a product demo? Whether you need to spend...
read moreEmbracing Asynchronicity in Your Sales Processes
by Garin Hess | Jan 31, 2014 | Demo Production, sales, Marketing, demo automation
What is Asynchronicity? The term asynchronicity has become quite the buzzword in the software and technology world. Put in customer terms, asynchronous technology gives the...
read moreDemo Automation for Marketers
by Garin Hess | Jan 26, 2014 | Marketing, demo automation, DemoChimp, lead generation
Demo automation is an excellent example of sales 2.0: a thick blend of sales and marketing systems working together to generate, qualify, and close leads. We've already looked at...
read moreDemo Video Scripts: 7 Steps to Better Script Writing
by Garin Hess | Jan 16, 2014 | Demo Production, script writing, scripts, Marketing
Source: Flickr, Pete O'Shea, Licensed under CC Great writing is a key ingredient to making an awesome demo video. Since becoming a scriptwriter for product demos, I have...
read moreCONSENSUS™: More Than a YouTube Demo
by Garin Hess | Jan 06, 2014 | youtube, sales, explainer video, Marketing, demo automation, DemoChimp
When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free,...
read moreDeveloping Personas for Buying Panels
by Garin Hess | Jan 01, 2014 | buying panel, sales, Marketing, buyer persona
A lot of importance Nuova has been placed on the development of “buyer personas” over the last 10 or so years. For those unfamiliar with buyer personas, wholesale nfl jerseys
read more10 Tips for Twitter Business Marketing
by Garin Hess | Dec 22, 2013 | social media, Marketing, twitter
Why Use Twitter for Business Purposes?
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