[Updated January 9, 2024]

The concept of Agile Marketing has been around for a while – but seeing it executed is much rarer. Which is funny because it’s actually much easier than more traditional marketing methods nowadays.

So why don’t more people use it? It could be lots of reasons. Sometimes it’s hard to break out of the habits we already know. Sometimes it’s hard to get the rest of your team on board.

But forget about the old-school methods you learned in school – here are three reasons to get serious about agile marketing:

Easier to Measure Results

Traditional marketing strategies require you to spend months, or a full quarter, hashing out a massive marketing campaign – only to be clueless if it worked or not.

The bigger the campaign, the more difficult it can be to properly attribute all lead gen or value. Or worse, you spend a quarter designing a campaign only for it to fall flat.

The beauty of week-long campaigns is exactly that; you’ve only lost a week of time if they fail! They also give you the chance to test out way more campaign ideas. The smaller the campaign, the more granular you can get with measuring results.

Incorporating the campaigns into demo software gives you the added bonus of seeing exactly what topics your audience is interested in and lets you see what resonates and what falls flat.

More Personalized

In today’s world, customers expect a personalized, unique experience with your solution. That’s much easier to provide when you’re working with smaller campaigns.

For example, sending out hand-written letters doesn’t seem so daunting when it’s only your top ten prospects. Or let customers do the personalizing for you by using a platform with product tour software to give customers the ability to explore your platform themselves while you receive data on what they focused on.

It’s way too easy to get lost in the noise of all other competing solutions; you need to stand out through personalization.

Increased Efficiency

Long, large-scale marketing campaigns usually include a lot of waiting. Waiting on materials from other departments, waiting on complex graphics, content writers, reviews, and approvals.

It just goes on and on forever!

There’s no sense in wasting time on perfection when you are just testing an idea. Small campaigns are designed to focus on execution over perfection. Small campaigns are like mini tests to see what’s going to connect with your target audience. Besides, what use is a beautifully designed graphic if its messaging doesn’t resonate with your audience anyway?