Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    From Siriusdecisions: Simplify, Focus, and Execute

      “How many times have you read a published research brief, report or white paper and thought, ‘This is EXACTLY what we need to do!’ You shared the inspiring content with...

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    Impartner: PRM Solution Increases Leads by 10x Using Consensus

    The Consensus platform helped the Impartner marketing team solve many of their day-to-day challenges while proving, through analytics, that a demo automation strategy works....

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    Enterprise Customer: Company Sees 68% Shorter Sales Cycle Using Consensus

    This enterprise customer is a cloud-based software company that is part of a multibillion-dollar global enterprise. As with many sales opportunities, selling software into...

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    The Agile Sales Tech Stack: A Guide to Growth Through Leveraging Key Technologies

    “Where do I start?” is one of the most common questions asked about the sales tech stack. Building the right stack seems daunting, risky, expensive, and too complex. There are...

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    CleanTelligent: SaaS Increases Close Rates 20% Using Consensus

    CleanTelligent is a widely successful software company. Still, they experienced some sales obstacles including giving repetitive product demos that didn’t address real business...

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    The Essential Guide to Shortening the Sales Cycle

    Any salesperson that works with mid-market or enterprise clients knows the pain of a long sales cycle. When decisions are being made that will impact a company for months or...

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    Generate More Sales-Ready Leads with Intelligent Marketing Demos

    Instead of bogging down your live sales conversations with repetitive and generic product information, an Intelligent Automated Demo gives each decision maker a personalized...

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    The Essential Guide to Giving the Perfect Sales Demo

    In this guide, we outline what has worked for a variety of different software and technology companies, including tailoring your demos to each individual prospect, developing...

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    Development Bug Search Principles: Does It Weigh One Ant More?

    By Rosy Grimaud, QA Engineer at Consensus, @RosyGrimaud

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    How to Make To-Do Lists for Your Work Day

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman

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    The Worst Thing: From Shoe Shopping to Software Development

    Have you ever come full circle with a childhood lesson, where you have that “aha!” moment years later, realizing you’re embracing that once-forgotten lesson? I just want to share...

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    5 Examples of Building Strong Company Culture

      What is company culture? According to good old Wikipedia, “organizational culture is the behavior of humans within an organization and the meaning that people attach to those...

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    3 Ways Script Writing Changes the Sales Process

    Alright, so I may be slightly biased, but I love script-writing. I’ve mentioned in previous posts my background and my love for writing. However, script-writing is a very...

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    3 Rules to Follow Before Sending Your Script to a Voice Actor

        Source: Flickr   Recently, I have taken on a fairly new role. I don’t just write the scripts for our automated product demos, I also prepare them for the voice actor and...

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    Demo Video Scriptwriting: Which Script Type Makes Sense for You?

    By Katie Anderson, Lead Scriptwriter at Consensus, @KMussman

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