The Scaling Presales Blog

How do you make your pre-sales activities more effective? Utilize analytics Marketing assistance Digital customer experience Integration across departments

What should companies understand about digitization? Why the B2B industry should embrace digitization How B2B suppliers can successfully digitize their companies

How does digitization impact your sales team?

What’s new in the B2B sales landscape? The Sales Cloud Understanding the Sales Process Focusing on Personalization

What should you keep in mind when integrating buyer enablement into your sales process? The sales process has changed Trust is key Keep the conversation going

Who actually makes the sales in your sales process? The internal champion Benefits of having an internal champion Ensuring your internal champion performs well

What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog

How can video improve your sales prospecting? Three dynamics that fuel the use of video prospecting Video makes sales and marketing easier Your go-to demo automation platform

What are some excellent tips for B2B sales reps? It's about the prospect, not you Keep consistent contact Listen, listen, listen

Sales enablement is a term that has become popular among those working in sales. It’s been discussed in many companies, but it still sometimes brings confusion, particularly in...

What should you keep in mind when monitoring metrics for your B2B sales video? Important metrics to take note of The importance of keeping track of metrics What consensus can...

Why are videos the preferred media type in the B2B environment? Video compresses information People prefer video over traditional media Potential buyers are actively seeking video

What are the best practices used in B2B sales enablement? Coaching and training Collaboration with marketing Strategizing and implementation Prioritizing nurtured leads Embrace...

A sales team’s main job is to sell. Anything other than selling—such as drafting emails, selecting leads, and researching relevant reports, are not what they should focus their...

What should you take into consideration when choosing the best sales automation platform for your business? Identify your needs Look for specific features Ease of use and...