We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller!
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Buyer Enablement - Utilizing Prescriptive Selling Techniques
How can you utilize prescriptive selling techniques? What the figures show Prediction is king Design a ‘prescription’ for your customer Understand the point of prescriptive sales...
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Buyer Enablement — Tailoring the Sales Experience for Productivity
What do you need to do to improve your sales experience for productivity? A look into strong productivity Techniques to increase sales productivity Use buyer enablement to...
read moreWhy B2B suppliers should focus on selling from the buyer's perspective
Most B2B sellers have strict sales protocols set up for their products or services that they expect their salespeople will follow to the letter. However, these sales plans are...
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Buyer Enablement — Keep the Conversation Going
What should you keep in mind when integrating buyer enablement into your sales process? The sales process has changed Trust is key Keep the conversation going
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Buyer Enablement — Who's Really Making the Sale? (The Answer Might Surprise You)
Who actually makes the sales in your sales process? The internal champion Benefits of having an internal champion Ensuring your internal champion performs well
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