Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Webinar: The Perfect Presales Demo Environment with Peter Cohan

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    Webinar: How To Craft Razor-Sharp Sales Questions

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    Webinar: Building Buying Consensus: Lessons From 20 Years of Research

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    Webinar: How To Nail the Human + Technology Mix in the Customer Journey With Jason Voiovich

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    Webinar: Coaching Buyer-Centric Sales With Kevin Davis

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    Webinar: Moments That Make the Sale With Andy Paul

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    Webinar: Why Every Product Demo Needs a Good Story With Oscar Santolalla

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    The importance of demo videos in B2B sales and marketing

      Why video rules in B2B sales (if you can pull it off)

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    How to Make Software Demos More Cost Effective

    What SaaS and software companies can do to increase sales with demo videos. Show, don’t tell.

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    Why You Should Ignore Elon Musk's Advice to Entrepreneurs

    Find out why the CEO of Consensus rejects Elon's Musk advice to entrepreneurs with this article on Linkedin on October 31, 2017.

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    7 Reasons We Should Focus on Enabling the Buyer, Not the Seller

    Why should you focus on enabling the buyer? Reduce the buying cycle timeline Ensure accuracy Simplify interactions Build relationships Keep it concise Keep it comprehensive ...

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    5 B2B Sales & Marketing Leaders Share Their Epic Fail Stories in the Spirit of FAILFAST17

    "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and...

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    Join us at FAILFAST17 - Let's Talk Failure

    We can all agree that listening to people share epic fails is far more entertaining than hearing their success stories....of course, both have their place...but why not...

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    Stop Wasting Your Gifts by Doing Mindless Repetitive Demos

    I remember the moment I began to envision what eventually became Consensus. I was running my last tech startup, selling B2B software, and I had just finished six straight...

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    How to Land a Microsoft Deal in 3 Weeks: Consensus + Zapier + GoToWebinar = Qualified B2B Sales Appointments BEFORE Your Webinar

    Like most companies, you probably produce regular webinars of one kind or another. That's great. But I want to share a little secret to how we get qualified sales appointments...

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