Stop selling pain and earn the right to sell with empathy! You left the last demo feeling great. You did exactly what you were trained to do - you found the pain during...
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Webinar- Sales Shouldn’t Hurt: How to Connect More Sustainably with Your Prospects and Build Stronger Relationships
by John Cook | Jul 14, 2021

Webinar- Working Seamlessly as a Sales Team
by John Cook | Jun 18, 2021
Your revenue team has two main components: Presales and Sales. How do you get the most out of both of them? Every complex B2B sales opportunity requires two key roles in order...
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Webinar- Automated Demo Content - Getting It Right
by John Cook | Jun 04, 2021
Getting your Demo Automation strategy right is essential to the success of you team. How do you get this initiative off the ground?
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Webinar- Paying Presales: How to Maximize Motivation & Results
by John Cook | May 25, 2021
How do you determine the best comp plan for your team? How people are compensated drives a good portion of their behavior, but Presales compensation plans vary widely in both...
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Webinar- Seven Skill Levels for Stunningly Successful Discovery
by John Cook | Apr 07, 2021
Many sales and presales practitioners say they are skilled at doing Discovery – but are they? Where are you on this progression?
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Webinar- What is Presales? I Don't Remember! with John McGann
by John Cook | Mar 23, 2021
The Lines are Blurring … Sales is Presales Post-sales was always Presales Marketing is Presales (what??) Presales is enjoying...
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Book Review (Part 2): The Sales Engineer Manager’s Handbook
by Garin Hess | Mar 19, 2021 | sales leaders, sales engineer, presales, solution selling, solutions consultant
By Garin Hess This post is Part 2 of a 4-part in-depth review of "The Sales Engineer Manager's Handbook". Read a summary review and Part 1 here.
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Book Review (Part 1): The Sales Engineer Manager’s Handbook by John Care and Chris Daly
by Garin Hess | Feb 10, 2021 | sales leaders, sales engineer, presales, solution selling, solutions consultant
By Garin Hess As the Founder of a SaaS company devoted to improving the lives of Sales Engineers and helping sales leaders scale presales through intelligent demo automation, I...
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Intelligent Demo Automation: What Demos Can We AUTOMATE?
by Garin Hess | Sep 04, 2020 | presales
This article continues our series on Scaling Presales using the principles of "Eliminate, Automate, and Delegate," by exploring intelligent demo automation. You can also...
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Scale Presales by Elimination with the Demo Qualified Lead (DQL)
by Garin Hess | Aug 24, 2020 | presales
This article continues our series on Scaling Presales using the principles of "Eliminate, Automate, Delegate." You can also download the e-book for a complete guide to scaling...
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Presales Analysis Exercise–Defining the Gap
by Garin Hess | Jul 31, 2020 | presales
If you find that your presales organization is struggling to keep up with demand, here's an exercise you can use to analyze your shortfall and create a foundation for scaling...
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