We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller!
read more"Selling Is Hard. Buying Is Harder." is the definitive work on Buyer Enablement.
by John Cook | Jul 09, 2020 | buyer enablement
Scaling Presales: 8 Strategies to Boost Coverage With Existing Headcount
by Garin Hess | Jul 02, 2020
Scaling Presales Sales engineers are often overworked and underappreciated. Increasing demand from Sales makes it difficult to keep up and many presales leaders are looking for...
read moreWebinar: Buyer Enablement Is the Only Strategy That Matters
by John Cook | Nov 05, 2019 | buyer enablement, webinar
What Is A Solutions Consultant? Deep Expertise and a Demo Crunch
by John Cook | Sep 27, 2019 | sales engineer, presales, sales titles, solutions consultant
What Is A Solutions Consultant? The role of a Solutions Consultant is often misunderstood, not least because it goes by so many names. In fact, there’s a bit of a circus of...
read moreWebinar: The Perfect Presales Demo Environment with Peter Cohan
by John Cook | Sep 20, 2019 | buyer enablement, b2b, Garin Hess, sales, presales, saas, consensus
Webinar: How To Craft Razor-Sharp Sales Questions
by John Cook | Sep 10, 2019 | buyer enablement, b2b, Garin Hess, sales, saas, consensus