How does the timeliness and depth of your sales team's data affect your ability to pivot and adapt to changes?
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Recent Posts
Does Your Sales Org Have the Data to Call an Audible?
by Garin Hess | Feb 10, 2016 | b2b, sales, b2b sales
How Sales Can Keep Feeding Buyers Content and Keep It Relevant
by Garin Hess | Feb 07, 2016 | b2b, blog, sales, productivty, consensus, productivity
In sales, half the battle is keeping your buyer engaged until they can make the decision and get the approval to say 'yes'. This usually translates into salespeople sending them a...
read moreSales' New Challenge: Delivering Instant Engagement
by Garin Hess | Feb 03, 2016 | b2b, sales challenge, sales
In his January 26 post on InsideSales, Martin Moran shares this startling stat: roughly 60 percent of purchasing decisions get made before a prospect ever interacts with a...
read moreSaaStr: Your VP of Sales Shouldn’t Be Perfect
by Garin Hess | Feb 01, 2016 | sales, sales strategy, vp of sales, vp sales, sales hiring
"My real point is to do your best to optimize your VP of Sales hire around your target ACV. If your average customer is $50,000 in ACV, and you hire a great VP of Sales with lots...
read moreSaaStr's 48 Types of VP Sales. Make Deadly Sure You Hire the Right One
by Garin Hess | Jan 27, 2016 | sales, saas sales, saas, vp sales
"Many VP of Sales are NOT good at competitive sales. That may be fine depending on your market. But if your market is extremely competitive, make sure your VP Sales comes out of...
read moreFrom Siriusdecisions: Simplify, Focus, and Execute
by Garin Hess | Jan 25, 2016 | b2b, sales productivity, sales, Articles, productivity
“How many times have you read a published research brief, report or white paper and thought, ‘This is EXACTLY what we need to do!’ You shared the inspiring content with your...
read moreImpartner: PRM Solution Increases Leads by 10x Using Consensus
by Garin Hess | Jan 24, 2016 | Case Studies, Articles
The Consensus platform helped the Impartner marketing team solve many of their day-to-day challenges while proving, through analytics, that a demo automation strategy works....
read moreEnterprise Customer: Company Sees 68% Shorter Sales Cycle Using Consensus
by Garin Hess | Jan 23, 2016 | Case Studies, Articles
This enterprise customer is a cloud-based software company that is part of a multibillion-dollar global enterprise. As with many sales opportunities, selling software into offices...
read moreThe Agile Sales Tech Stack: A Guide to Growth Through Leveraging Key Technologies
by Garin Hess | Jan 23, 2016 | e-books, Articles
“Where do I start?” is one of the most common questions asked about the sales tech stack. Building the right stack seems daunting, risky, expensive, and too complex. There are so...
read moreCleanTelligent: SaaS Increases Close Rates 20% Using Consensus
by Garin Hess | Jan 22, 2016 | Case Studies, Articles
CleanTelligent is a widely successful software company. Still, they experienced some sales obstacles including giving repetitive product demos that didn’t address real business...
read moreThe Essential Guide to Shortening the Sales Cycle
by Garin Hess | Jan 22, 2016 | e-books, Articles
Any salesperson that works with mid-market or enterprise clients knows the pain of a long sales cycle. When decisions are being made that will impact a company for months or even...
read moreGenerate More Sales-Ready Leads with Intelligent Marketing Demos
by Garin Hess | Jan 21, 2016 | e-books, Articles
Instead of bogging down your live sales conversations with repetitive and generic product information, an Intelligent Automated Demo gives each decision maker a personalized demo...
read moreThe Essential Guide to Giving the Perfect Sales Demo
by Garin Hess | Jan 20, 2016 | e-books, Articles
In this guide, we outline what has worked for a variety of different software and technology companies, including tailoring your demos to each individual prospect, developing...
read moreCut Through the Red Tape of Buying Agreement for B2B Buying Decisions
by Garin Hess | Jan 18, 2016 | b2b, sales, b2b sales, buying consensus
"When I think of red tape, what I think about immediately for a B2B complex sale - and marketing automation is definitely complex - I think about consensus. Consensus is hard to...
read more7 Data-Backed Sales Best Practices
by Garin Hess | Jan 14, 2016 | buying panel, b2b, sales, b2b sales
"Many of you have likely heard the analysis by Corporate Executive Board that B2B customers have completed nearly 60% of their purchasing decisions before ever speaking with a...
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