Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Garin Hess

    Recent Posts

    Does Your Sales Org Have the Data to Call an Audible?

    How does the timeliness and depth of your sales team's data affect your ability to pivot and adapt to changes?

    read more

    How Sales Can Keep Feeding Buyers Content and Keep It Relevant

    In sales, half the battle is keeping your buyer engaged until they can make the decision and get the approval to say 'yes'. This usually translates into salespeople sending them a...

    read more

    Sales' New Challenge: Delivering Instant Engagement

    In his January 26 post on InsideSales, Martin Moran shares this startling stat: roughly 60 percent of purchasing decisions get made before a prospect ever interacts with a...

    read more

    SaaStr: Your VP of Sales Shouldn’t Be Perfect

    "My real point is to do your best to optimize your VP of Sales hire around your target ACV. If your average customer is $50,000 in ACV, and you hire a great VP of Sales with lots...

    read more

    SaaStr's 48 Types of VP Sales. Make Deadly Sure You Hire the Right One

    "Many VP of Sales are NOT good at competitive sales. That may be fine depending on your market. But if your market is extremely competitive, make sure your VP Sales comes out of...

    read more

    From Siriusdecisions: Simplify, Focus, and Execute

    “How many times have you read a published research brief, report or white paper and thought, ‘This is EXACTLY what we need to do!’ You shared the inspiring content with your...

    read more

    Impartner: PRM Solution Increases Leads by 10x Using Consensus

    The Consensus platform helped the Impartner marketing team solve many of their day-to-day challenges while proving, through analytics, that a demo automation strategy works....

    read more

    Enterprise Customer: Company Sees 68% Shorter Sales Cycle Using Consensus

    This enterprise customer is a cloud-based software company that is part of a multibillion-dollar global enterprise. As with many sales opportunities, selling software into offices...

    read more

    The Agile Sales Tech Stack: A Guide to Growth Through Leveraging Key Technologies

    “Where do I start?” is one of the most common questions asked about the sales tech stack. Building the right stack seems daunting, risky, expensive, and too complex. There are so...

    read more

    CleanTelligent: SaaS Increases Close Rates 20% Using Consensus

    CleanTelligent is a widely successful software company. Still, they experienced some sales obstacles including giving repetitive product demos that didn’t address real business...

    read more

    The Essential Guide to Shortening the Sales Cycle

    Any salesperson that works with mid-market or enterprise clients knows the pain of a long sales cycle. When decisions are being made that will impact a company for months or even...

    read more

    Generate More Sales-Ready Leads with Intelligent Marketing Demos

    Instead of bogging down your live sales conversations with repetitive and generic product information, an Intelligent Automated Demo gives each decision maker a personalized demo...

    read more

    The Essential Guide to Giving the Perfect Sales Demo

    In this guide, we outline what has worked for a variety of different software and technology companies, including tailoring your demos to each individual prospect, developing...

    read more

    Cut Through the Red Tape of Buying Agreement for B2B Buying Decisions

    "When I think of red tape, what I think about immediately for a B2B complex sale - and marketing automation is definitely complex - I think about consensus. Consensus is hard to...

    read more

    7 Data-Backed Sales Best Practices

    "Many of you have likely heard the analysis by Corporate Executive Board that B2B customers have completed nearly 60% of their purchasing decisions before ever speaking with a...

    read more