Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Garin Hess

    Recent Posts

    Why Marketing and Sales Need to Get Extra Cozy

    You see those marketing guys sitting across the room? You know, the team that sends you unqualified leads that you have to toil over to convert into closed sales? Well, it’s time...

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    Sales Should Stop Chasing Titles and Focus on This Instead

    Often in sales, we work hard to get contacts within an organization. We shoot for the title that is highest on the totem pole, thinking that their power will be enough to drive a...

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    Become a Skilled Change Expert (or Sink Like a Stone)

    "Come gather 'round Sales,

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    Highlights from InsideSales.com's Accelerate16

    By Hilary Bird, Marketing at Consensus,@Hilbonix

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    How to Increase Close Rates By Knowing Your Buying Group

    Let’s say you’re in hot pursuit of that sale. You’ve wisely identified your mobilizer and taken the time to help them map out a compelling vision and a plan to share that vision...

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    Is Your Sales Content Personal But Still Sending Mixed Messages?

    If you're in Sales, you might feel like a closed sale is harder to get than ever before. But it’s not necessarily your fault. Chances are, the buying group is also complicating...

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    Creating Engaging Sales Content Is Still a Major Challenge

    Few marketers know customers the way that salespeople do.

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    How the Skill of Driving Agreement is Changing B2B Sales [Video]

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    3 Things that Empower Mobilizers to Drive Sales Consensus

    According to CEB, the size of your average buying group has grown from nice, manageable one or two stakeholders to an average of 5.4. You need to build consensus with this...

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    Help Sales Serve Relevant Content to Prospects Automatically

    If you’re in Sales, you’ve probably told people in Marketing that you can never get enough great content to send out to prospects and buyers and keep them engaged. You’ve probably...

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    What Your Buyers Value More than ROI

    Do you have a piece of company collateral nearby—maybe an infographic or a pitch deck?

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    Don't Sell. Coach Instead.

    By Brett Merritt, Director of Content Marketing at Consensus, @brettcmerritt

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    Sales Tech at the Intersection of Efficiency and Effectiveness

    If you’ve been in sales long, you’ve felt stuck between two opposing forces.

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    The 3 Mobilizers to Help You Close Your Next B2B Sale

    Buying groups are getting bigger. It's becoming more elusive to close your sale.

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    Ask More Questions for Successful Sales

    Salespeople tend to talk too much about themselves. It's time to ask more questions.

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